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Mustang 1964 1/2-1973by Mike Mueller
Synopses & Reviews
From 1964 to 1973, FORD MUSTANG meant fun and freedom for an entire generation. This full-color hardcover book is packed with photos and captures the speed, energy, and experience of owning a Mustang.
When Ford introduced its 1958 Thunderbird, it had something that made purists cringe: a back seat. What the purists didn't know was that the idea of a sporty small car was not dead in Dearborn. In just a few years, Lee Iacocca was busy assembling a team of engineers, designers, and P.R. men that would essentially produce the Ford Mustang. The car's styling and performance, combined with an image-building marketing blitz, secured the 1964-1/2 Mustang's place as the forerunner in its classâ?¿a class that came to be known as pony cars.
In the following years, the Mustang got larger and more powerful, and it spawned a legion of imitators, including the Camaro, Firebird, and AMX. The Mustang answered those challenges with unforgettable performance models like the Cobra Jets, Boss 302s, Boss 429s, and the ultimate ‘60s performance cars, the Shelby Cobra Mustang.
A photo history of the classic Mustang era, with gorgeous color photos of America's legendary performance icon.
From 1964 to 1973, the Ford Mustang represented freedom and excitement for a whole generation of American drivers. Sporty, quick, and affordable, the original pony car’s reputation was fueled by racing success on the drag strips and road courses. Mike Mueller tells the story of the Mustang’s design, introduction, marketing, and success with an engaging text and gorgeous color photos and archival images.
Ford Mustang. From 1964 1/2 to 1973, those words meant fun and freedom for an entire generation. Sporty, quick, and affordable, the original pony car's reputation was fueled by racing success on drag strips and road courses. Today, these classic Mustangs are among the most popular and sought-after cars of that era.
In this book, Mike Mueller tells the Mustang's story from its design and 1964 introduction up to 1973, when an era ended as the down-sized 1974 Mustang II made its debut. It's an intriguing tale of an American performance icon, the people that created it, and the marketing machine that drove its success.
It's a story that every Mustang fan must own.
About the Author
Mike Mueller is a Georgia-based automotive writer and photographer who is a former staff editor for Automobile Quarterly and other magazines. He's also been published in Autoweek, Collectible Automobile, Truck Trends, Truckin', and Car Craft. He has written a number of Motorbooks titles including The Complete Book of Corvette, The Complete Book of Mustang, American Horsepower, and many more. He lives in Kennesaw, Georgia.
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