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Convince Them in 90 Seconds or Less: How to Connect in Businessby Nicholas Boothman
Synopses & Reviews
Now in paperback, revised throughout, with a timely new chapter and title--
The original How to Connect in Business in 90 Seconds or Less received praise such as: "Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends. But he doesn't stop there. This book shows how to turn those instant connections into long-lasting, productive business relationships."--Marty Edelston, publisher, BottomLine/Personal. And: "Success in business depends on effectively communicating ideas, at least as much as thinking them up, and Boothman tells us how to do that."--Matthew Bishop, The Economist.
Boothman's message is central, and in this current business climate, critical: whether selling, interviewing, or motivating a team, success depends on convincing the other person--and the quickest and best way to do that is through what he calls "rapport by design." Using the science of Neuro-Linguistic Programming (built upon body language, attitude, voice, and synchronizing behavior), Boothman shows how to create a winning first impression and, within 90 seconds, a lasting trust. Then, when those 90 seconds are up, he shows how to master the people-to-people skills that are essential to an ongoing business relationship. A new chapter added just for the paperback serves as a communication primer--drawing on his years in advertising, Boothman reveals how to make your message stand out and stick in a world that's already glutted with information.
The author of "How to Make People Like You in 90 Seconds or Less" shows how to get people to buy what you're selling, act on your ideas, and feel as if they are on your team.
Whether you're selling, negotiating, interviewing, networking, or leading a team, success depends on convincing other people--and convincing other people depends on making meaningful connections. Nicholas Boothman, an expert on forging instant relationships, shows how to use the tools that belong to all of us--face, body, attitude, and voice--to make a dazzling first impression, establish immediate rapport and trust, and master the people-to-people skills that will help you persuade others to embrace and act on your ideas.
Persuade a client to buy what you're selling. Energize the boss to act on your ideas. Rally the staff to see themselves as members of your team. No matter what the situation, success in business depends on having effective relationships. Nicholas Boothman's first book, How to Make People Like You in 90 Seconds or Less, is Dale Carnegie for a rushed era (The New York Times). It has 87,000 copies in print, reprints continuously, and remains in hardcover. Now Boothman brings his innovative system of forging instant connections to the workplace.
This is a book that deals not only with the importance of making a great first impression, but also with ongoing business relationships. Based on the breakthrough idea of rapport by design, HOW TO CONNECT IN BUSINESS IN 90 SECONDS OR LESS shows how to mine the potential in every situation, from an accidental meeting at the water cooler, to a brainstorming session, to a formal presentation before a large group. It digs into the fundamentals of Persuasion, Purpose, and Personality to get to the basis of self-confidence and effective communication. It covers the traditional business concerns of team building, e-mail and phone relationships, and managing up and managing down. And throughout, creative exercises make the ideas come alive, including Evaporating Fear, Making Your Own Good Luck, Creating Your Ten-Second Commercial, and Packaging Your Personality.
About the Author
Nicholas Boothman, author of How to Make People Like You in 90 Seconds or Less, learned how to establish instant rapport with strangers while working as a fashion and advertising photographer. A licensed Master Practitioner of Neuro-Linguistic Programming, he is a consultant to individuals, groups, and corporations who want to learn the communication skills needed to connect with others. He lives outside of Toronto.
Table of Contents
Those Crucial 90 Seconds
Muldoon's Rules: There's No Failure, Only Feedback
The New Rules: Connecting With Human Nature
Neutralize the Fight-or-Flight Response
Work Your ABC: Attitude, Body Language, and Congruence
Speak the Language of the Brain
Connect With the Senses
Connecting With Personality
Feed the Personality
Know the Nature of Your Business
Find Your Style
Open the Lines of Communication
Get Them Talking
Find the Right Approach
The Secrets of the Great Communicators
The Show Must Go On
Where Do We Go From Here?
What Our Readers Are Saying
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