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    The Enchanted

    Rene Denfeld 9780062285508

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Webmastering for Dummies. (For Dummies)

by

Webmastering for Dummies. (For Dummies) Cover

 

Synopses & Reviews

Publisher Comments:

The fun and easy way(TM) to pick up professional Web know-how

Updated with the latest e-commerce strategies!

Build, manage, and promote a professional Web site

Build and manage a site that pulls in visitors — and dollars!

Whether you're launching a new site from scratch or trying to breathe new life into an established Web address, a Webmaster's job is never easy. Relax! With this friendly guide, now updated, you'll get up to speed fast on all the fundamentals, from new trends in e-commerce to the latest high-tech tools.

Discover how to:

* Attract visitors with content, community, and commerce

* Implement a b2c or b2b e-commerce plan

* Capitalize on XML, broadband, and wireless

* Create effective marketing campaigns

* Defend your intellectual property

THE DUMMIES WAY(TM)

* Explanations in plain English

* "Get in, get out" information

* Icons and other navigational aids

* Tear-out cheat sheet

* Top ten lists

* A dash of humor and fun

Get Smart! www.dummies.com

* Register to win cool prizes

* Browse exclusive articles and excerpts

* Get a free Dummies Daily e-mail newsletter

* Chat with authors and preview other books

* Talk to us, ask questions, get answers

Synopsis:

Internet professionals pushing their businesses to the Web and dot.com entrepreneurs alike are grabbing this book to take advantage of the author's easy-to-understand tips and strategies for producing and maintaining a winning professional Web site. Webmastering For Dummies, 2nd Edition updates the content from the first edition to track changes in the technology over the past three years, and to give you insight into how best to use new developments on the Web — like new scripting languages, new design tools, and Web Branding on online communities. This edition also features expanded coverage on tapping the potential of graphics on your Web site, and the best way to use those graphics to your advantage.

About the Author

Daniel A. Tauber, a technology architect, and Brenda Kienan, an e-commerce and content strategist, have produced and managed many high-volume e-commerce and corporate Web sites.

Table of Contents

Introduction.

Part I: Who You Are and Where You Start.

Chapter 1: What Webmasters Really, Really Do.

Chapter 2: Your Site's Goals Define Everything Else.

Chapter 3: Creating Content of Consequence.

Chapter 4: Building Community for Fun and Profit.

Chapter 5: E-Commerce in All Its Forms.

Chapter 6: Budgeting Tips and Tactics.

Chapter 7: Legal Bugaboos for the Lay Webmaster.

Part II: Building: Organize, Implement, Deploy, Launch.

Chapter 8: Creating Your Site's Framework.

Chapter 9: HTML, Beyond HTML, and Son of HTML.

Chapter 10: Jobbing Out to a Web Shop or Developer.

Chapter 11: Under the Hoods of a Few Good Servers.

Chapter 12: Dealing with ISPs and Hosting Companies.

Chapter 13: Databases for the Masses.

Chapter 14: Transaction Systems Made Easy.

Part III: Winning: Promote Your Site and Assess Its Success.

Chapter 15: Marketing and Promoting Your Web Site.

Chapter 16: Getting in Good with Search Engines.

Chapter 17: Measuring and Monitoring Success.

Part IV: Working: Get Credentials, Get Hired, Hire Others.

Chapter 18: Hiring and Getting Hired.

Chapter 19: What to Ask Before You Take That Start-Up Job.

Part V: The Part of Tens.

Chapter 20: Ten Techniques for Hyper-Effective Project Management.

Chapter 21: Ten Tip-Offs That It's Time to Redesign.

Chapter 22: Ten Pointers Toward Content Management Mastery.

Index.

Book Registration Information.

Product Details

ISBN:
9780764507779
Author:
Kienan, Brenda
Author:
Tauber, Daniel A.
Author:
Kienan, Brenda
Publisher:
For Dummies
Location:
Foster City, CA
Subject:
General
Subject:
Internet - General
Subject:
Programming - General
Subject:
Design
Subject:
Internet - Web Site Design
Subject:
Web sites
Subject:
Web publishing
Subject:
Web - Page Design
Subject:
Web sites -- Design.
Subject:
Web site development
Copyright:
Edition Number:
2
Edition Description:
Computers
Series:
For Dummies (Computers)
Series Volume:
376
Publication Date:
20001115
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
432
Dimensions:
9.10x7.40x.95 in. 1.39 lbs.

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Related Subjects

Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Design
Computers and Internet » Internet » Web Publishing

Webmastering for Dummies. (For Dummies) Used Trade Paper
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Product details 432 pages For Dummies - English 9780764507779 Reviews:
"Synopsis" by , Internet professionals pushing their businesses to the Web and dot.com entrepreneurs alike are grabbing this book to take advantage of the author's easy-to-understand tips and strategies for producing and maintaining a winning professional Web site. Webmastering For Dummies, 2nd Edition updates the content from the first edition to track changes in the technology over the past three years, and to give you insight into how best to use new developments on the Web — like new scripting languages, new design tools, and Web Branding on online communities. This edition also features expanded coverage on tapping the potential of graphics on your Web site, and the best way to use those graphics to your advantage.
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