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Marketing for Dummies 2ND Edition

by

Marketing for Dummies 2ND Edition Cover

ISBN13: 9780764556005
ISBN10: 0764556002
Condition: Standard
All Product Details

Only 1 left in stock at $1.75!

 

Out of Print

Synopses & Reviews

Publisher Comments:

Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and
  • Getting them to buy your product
  • Making sure that they are happy with their purchases
  • Persuading them to come back for more

What could be more important? Ever try to run a business without customers?

Marketing encompasses several specialized fields – from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how.

While this guide delves deep into the classic four components of marketing – product, price, placement, and promotions – it reaches beyond the basics of how to design a simple marketing program and gives you insight into

  • Creating a compelling Internet strategy
  • Succeeding at trade shows
  • Producing interesting labeling, billboards, and print ads
  • Understanding point-of-purchase advertising

Sure, marketing can be a great deal of fun – it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.

Synopsis:

This handbook renders the all-important art and science of marketing into terms readers can understand. Author and marketing whiz Hiam presents marketing not in the abstract way of business classes but as real-world problems with real-world solutions.

Synopsis:

A revised edition for small business owners provides real-world guidelines in a comprehensive format, covering such topics as designing an effective campaign, applying market research, sticking to a budget, creating customer awareness, and boosting profits providing in the latest edition entries on

Synopsis:

Your complete toolbox for creating dynamic, effective marketing campaigns

"What to do. How to do it. In simple everyday language."

— Ira N. Bachrach, President, NameLab, Inc.

Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources that help you size up your competitors, this updated edition of Marketing For Dummies leads you step by step through the five P’s of marketing – product, pricing, placement, promotion, and people.

The Dummies Way

  • Explanations in plain English
  • "Get in, get out" information
  • Icons and other navigational aids
  • Tear-out cheat sheet
  • Top ten lists
  • A dash of humor and fun

Discover how to:

  • Prepare hard-hitting campaigns
  • Plan and stick to your budget
  • Use research effectively
  • Increase consumer awareness
  • Satisfy your clients’ needs
  • Boost your sales

Synopsis:

Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more

What could be more important? Ever try to run a business without customers?

Marketing encompasses several specialized fields  –   from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how.

While this guide delves deep into the classic four components of marketing  –   product, price, placement, and promotions  –   it reaches beyond the basics of how to design a simple marketing program and gives you insight into Creating a compelling Internet strategy Succeeding at trade shows Producing interesting labeling, billboards, and print ads Understanding point-of-purchase advertising

Sure, marketing can be a great deal of fun  –   it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.

About the Author

Alexander Hiam, MBA, is a corporate consultant whose clients include many Fortune 500 companies. He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst.

Table of Contents

Introduction.

Part I: Designing a Great Marketing Program.

Chapter 1: Maximizing Your Marketing Program.

Chapter 2: Clarifying Your Marketing Strategy.

Chapter 3: Writing a Marketing Plan.

Part II: Leveraging Your Marketing Skills.

Chapter 4: Researching Your Customers, Competitors, and Industry.

Chapter 5: Engaging Your Marketing Imagination.

Chapter 6: Pumping Up Your Marketing Communications.

Part III: Advertising for Fun and Profit.

Chapter 7: Brochures, Print Ads, and Other Printed Materials.

Chapter 8: Billboards, Banners, Signs, and More.

Chapter 9: Radio, Video, and TV.

Part IV: Finding Powerful Alternatives to Advertising.

Chapter 10: Marketing on the Web.

Chapter 11: Publicity, Giveaways, and Word of Mouth.

Chapter 12: Special Events, Trade Shows, and Other Face-to-Face Marketing Opportunities.

Chapter 13: Direct Marketing: Direct-Response Ads, Direct Mail, and Telemarketing.

Part V: Selling Great Products to Anyone, Anytime, Anywhere.

Chapter 14: Branding, Managing, and Packaging a Product.

Chapter 15: Pricing and Price-Based Promotions.

Chapter 16: Distribution, Retail, and Point of Purchase.

Chapter 17: Sales and Service Essentials.

Part VI: The Part of Tens.

Chapter 18: Ten Common Marketing Mistakes to Avoid.

Chapter 19: Ten Ways to Save Money in Marketing.

Chapter 20: Ten Quick Ways to Make More Sales.

Chapter 21: Ten Tips for Boosting Web Sales.

Index.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

misshjr, November 17, 2006 (view all comments by misshjr)
it's great, i cant believe i a book so simple to read can be so effective!!! 10/10 from me!!
Was this comment helpful? | Yes | No
(8 of 16 readers found this comment helpful)

Product Details

ISBN:
9780764556005
Author:
Hiam, Alexander
Publisher:
For Dummies
Subject:
Sales & Selling - General
Subject:
Sales & Selling
Subject:
Marketing & Sales
Copyright:
Edition Number:
2
Edition Description:
Lifestyles Paperback
Series:
For Dummies
Publication Date:
20040430
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
408
Dimensions:
9.20x7.38x.91 in. 1.27 lbs.

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Related Subjects

Business » Marketing

Marketing for Dummies 2ND Edition Used Trade Paper
0 stars - 0 reviews
$1.75 In Stock
Product details 408 pages For Dummies - English 9780764556005 Reviews:
"Synopsis" by , This handbook renders the all-important art and science of marketing into terms readers can understand. Author and marketing whiz Hiam presents marketing not in the abstract way of business classes but as real-world problems with real-world solutions.
"Synopsis" by , A revised edition for small business owners provides real-world guidelines in a comprehensive format, covering such topics as designing an effective campaign, applying market research, sticking to a budget, creating customer awareness, and boosting profits providing in the latest edition entries on
"Synopsis" by , Your complete toolbox for creating dynamic, effective marketing campaigns

"What to do. How to do it. In simple everyday language."

— Ira N. Bachrach, President, NameLab, Inc.

Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources that help you size up your competitors, this updated edition of Marketing For Dummies leads you step by step through the five P’s of marketing – product, pricing, placement, promotion, and people.

The Dummies Way

  • Explanations in plain English
  • "Get in, get out" information
  • Icons and other navigational aids
  • Tear-out cheat sheet
  • Top ten lists
  • A dash of humor and fun

Discover how to:

  • Prepare hard-hitting campaigns
  • Plan and stick to your budget
  • Use research effectively
  • Increase consumer awareness
  • Satisfy your clients’ needs
  • Boost your sales

"Synopsis" by , Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and Getting them to buy your product Making sure that they are happy with their purchases Persuading them to come back for more

What could be more important? Ever try to run a business without customers?

Marketing encompasses several specialized fields  –   from advertising to public relations, from selling to strategy, from database management to packaging and product design. How can you possibly be an expert at even half of these tasks? But at some point, anyone who wears a marketing hat has to handle problems in these areas and more. Marketing For Dummies shows you how.

While this guide delves deep into the classic four components of marketing  –   product, price, placement, and promotions  –   it reaches beyond the basics of how to design a simple marketing program and gives you insight into Creating a compelling Internet strategy Succeeding at trade shows Producing interesting labeling, billboards, and print ads Understanding point-of-purchase advertising

Sure, marketing can be a great deal of fun  –   it is, after all, a rare aspect of business where creativity is not only tolerated but essential to success. Yet in the long run, marketing is all about the bottom line. And Marketing For Dummies has a great many solutions of use to anyone who faces the challenge of finding and satisfying customers.

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