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Pour your heart into it :how Starbucks built a company one cup at a time

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Pour your heart into it :how Starbucks built a company one cup at a time Cover

 

Synopses & Reviews

Publisher Comments:

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

In Pour Your Heart Into It, CEO Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything . . . from our tastes to our language to the face of Main Street." (Fortune)

About the Author

Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.

Dori Jones Yang has fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.

Product Details

ISBN:
9780786863150
Subtitle:
How Starbucks Built a Company One Cup at a Time
With:
Yang, Dori Jones
Author:
Schultz, Howard
Publisher:
Hyperion
Location:
New York, NY :
Subject:
United states
Subject:
Business enterprises
Subject:
Restaurateurs
Subject:
Restaurateurs -- United States -- History.
Subject:
Corporate History
Copyright:
Edition Number:
1st ed.
Series Volume:
P-7433
Publication Date:
19990113
Binding:
Paperback
Grade Level:
from 8 up to 17
Language:
English
Illustrations:
Yes
Pages:
368
Dimensions:
9.58x6.45x1.25 in. 1.40 lbs.
Age Level:
from 13 up to 99

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Related Subjects

Business » Business Profiles
Business » General
Business » History and Biographies

Pour your heart into it :how Starbucks built a company one cup at a time Used Hardcover
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