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Beans: Four Principles for Running a Business in Good Timesby Leslie Yerkes
Synopses & Reviews
"As we showed in our book Fish, the best businesses go back to the basics when they are experiencing difficulties. In this delightful and deceptively simple tale of another Seattle-based business, managers and employees in companies of any size can find truth, values, and an inspiring blueprint for better business." — Harry Paul, coauthor, Fish! A Remarkable Way to Boost Morale and Improve Results
"This book is like a cup of good coffee: it doesn't take long, it has been carefully pulled using the best ingredients, shared with love and laughter, and meant to promote a conversation, create a jolt, and a burst of energy." — Beverly Kaye, founder and CEO, Career Systems International, and coauthor, Love 'Em or Lose 'Em: Getting Good People to Stay
"Every once in a while a short book comes along that conveys an important message in a simple yet elegant way. Beans is such a book. It brings us back to business basics which seem so obvious, yet often get neglected in the frenetic whirl of day-to-day competition, business hassles, a nd endless change. I love Beans. It reminds me to keep it simple, and to stay focused on what really matters: quality product, personal service, and attention to detail. Thanks for the refreshing reminder; we all need it!" — B. J. Gallagher Hateley, coauthor, A Peacock in the Land of Penguins and What Would Buddha Do At Work?
"Quite simply, this a terrific business story with lessons for people in any kind of company, in any industry. Jack Hartman is the kind of hero readers are going to be cheering for through the last page." — Bob Rosner, syndicated columnist, Working Wounded, and coauthor, The Boss's Survival Guide
Though fictionalized, this book is based on a true story of Monorail Espresso in Seattle. Its intention is to remind those who are looking for a way forward what is core to good business and a good life: honouring customers, trusting employees, passion around a product and turning an honest profit.
"Quite simply, this a terrific business story with lessons for people in any kind of company, in any industry. Jack Hartman is the kind of hero readers are going to be cheering for through the last page." — Bob Rosner, syndicated columnist, "Working Wounded," and coauthor, "The Boss's Survival Guide"
Beans is the story of The El Espresso, a legend in its own time in Seattle and a coffee company that has prospered by intentionally staying small, inspiring fanatical customer loyalty in the process. Told over the span of a single day, it follows The El's founder, Jack Hartman, through a business crisis that will challenge him and make him clear on why he does what he does. Unsure of whether he has lost the passion needed to sustain his business, Jack hires a consultant who flies to Seattle to "help" him but in reality bears witness to the secrets of good business, whether it's a company of 20 employees or 20,000. In the process, Jack learns about "the Four Ps" and how applying these universal principles can reenergize his employees, his customers, and even himself.
Though fictionalized, this is a true story in the best sense of the word. It arrives at a time when people are yearning to return to honest ways of doing business—before corporate dominance, inflated executive salaries, accounting trickery, and outright greed became so much a part of our everyday business headlines. It is the story of how a pushcart David up against the corporate Goliaths succeeded by focusing on what is core to good business and a good life: honoring customers, trusting employees, building passion around a product, and turning an honest profit.
Though fictionalized, this book is based on a true story of Monorail Espresso, a legend in its own time in Seattle. This coffee company prospered by intentionally staying small in the cut-throat coffee capital of the country. People are yearning to return to honest ways of doing business: before corporate dominance, inflated executive salaries, accounting trickery and outright greed became commonplace. This is the story of a pushcart David slaying the corporate Goliaths on a daily basis and it will appeal to all of those in business who are looking for a way forward by reminding us what is core to good business and a good life: honoring customers, trusting employees, passion around a product and turning an honest profit.
About the Author
Leslie A. Yerkes is president and founder of Catalyst Consulting Group in Cleveland, Ohio. She is coauthor of 301 Ways to Have Fun at Work and author of Fun Works: Creating Places Where People Love to Work.
Charles Decker is Vice President for Client and Partner Relations for Acumentum, Inc., an electronic publishing company. He was formerly a senior executive at Amazon.com as well as a past director of the Executive Program book club in New York.
Table of Contents
Foreword (Bob Nelson).
1. PASSION: You gotta have it or you gotta get it.
2. PEOPLE: You’re known by the company you keep.
3. MAKE IT PERSONAL: Everybody wants to be a regular.
4. PRODUCT: People don’t pay good money for bad coffee.
5. THE EYE OF INTENTION: If you don’t know where you’re going, you won’t know when you get there.
6. THE FOUR P’S: Big lessons from a small cup of coffee.
Epilogue: SIX WEEKS LATER.
A Page From Carol Wisdom’s Notes.
Discussion Questions: Applying the Four P’s to Your Work Experiences.
Appendix: Caffeine Facts.
About the Authors.
What Our Readers Are Saying
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