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You Need to Be a Little Crazy: The Truth about Starting and Growing Your Businessby Barry J Moltz
Synopses & Reviews
Advice about starting a business never sounded like this! Beginning with ""must be crazy,"" serial entrepreneur and angel investor Barry Moltz offers the true insider's scoop on new business start-ups. With doses of irreverence and humor, the return-to-basics guide focuses on what comes before the bottom line. Addressing passion-the ultimate entrepreneurial fuel-relationships, failure, and authenticity, Moltz incorporates stories from his entrepreneurial colleagues and shows what it takes to integrate personal and professional life to achieve the highest satisfaction.
Moltz describes the ups and downs and emotional trials of running a start-up business and invites readers to let go of the myths and expectations that can hamstring them emoitionally while getting their businesses up and running. In a helpful, heartfelt, and often humorous way, Moltz reassures entrepreneurs that they are not alone-whatever their form of craziness-and that they can retain self-worth and sanity as they ride the start-up roller coaster.
Showcasing the varieties of new venture craziness, entrepreneurs at all ages and stages in their business-building processes will realize they too can succeed. Jolts of passionate entrepreneurial wisdom energize these anecdotes, with such ideas as:
* People-not capital-are the true currency.
* Passion keeps everything going.
* Relationships and authenticity are the drivers in this business climate.
* There is no perfect idea and no magic bullet.
* Don't expect your path to be a straight line.
Incorporating lessons from the boom and bust 1990s, the realignment of business and personal values in the wake of terrorism, and proven ways to nurture the human dimension in business, these are voices to help all business owners find and trust their own entrepreneurial passions. After all, says the author, ""The worst they can do is eat you!""
Book News Annotation:
A business coach, angel investor, and "serial entrepreneur" describes his successes and failures and offers inspiration and advice for entrepreneurs in the wake of terrorism and the 1990s boom and bust. Focusing on business start-ups, Moltz discusses such ideas as building trust capital by finding customers early on, letting the business grow at its own pace, and recognizing that your life is your network. Moltz writes with plenty of humor, sharing numerous personal experiences related to balancing work and family, finding mentors, and persevering in times of trouble or illness.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Includes bibliographical references (p. 185) and index.
Incorporating lessons from the boom and bust 1990s, the realignment of business and personal values in the wake of terrorism, and proven ways to nurture the human dimension in business, these are voices to help all business owners find and trust their own entrepreneurial passions. After all, says the author, "The worst they can do is eat you!"
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Business » Small Businesses » Operations