No Words Wasted Sale

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to
for a chance to win.
Privacy Policy

Visit our stores

    Recently Viewed clear list

    Original Essays | January 6, 2015

    Matt Burgess: IMG 35 Seconds

    Late at night on September 22, 2014, at a housing project basketball court in Brooklyn, a white cop pushes a black man against a chain link fence.... Continue »
    1. $18.17 Sale Hardcover add to wish list

      Uncle Janice

      Matt Burgess 9780385536806

Qualifying orders ship free.
List price: $18.75
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Local Warehouse AMERC- WEST

This title in other editions

The Cowboy Hero


The Cowboy Hero Cover


Synopses & Reviews

Publisher Comments:

Like most other serious students of American popular culture, William W. Savage, Jr., believes that by examining our heroes we learn about ourselves. In The Cowboy Hero he takes as his subject the cowboy of myth, dime novel, wild West show, legend, Hollywood, museum, and television.

With an introductory discussion of the elusive historical cowboy and an occasional return to his real world to keep the reader in balance, Savage reviews the cowboy hero in his various guises-as a cowboy doing the work of cowboys (seldom), as musician, as performer on state and in wild West shows, and above all as a mans man, the object of whose affections is most generally his horse (other objects of the historical cowboys affections are courageously alluded to).

Then there is the cowboy the purveyor of macho cigarettes, sugarcoated cereal ("the historical cowboy was the very picture of malnutrition, but the cowboy hero might well hold a degree in home economics, so ardent is his praise of brand-name foodstuff"), coughdrops, painkillers, barbecue sauce, and laundry detergent. "No matter how much the American people revere their heroes or tout their myths," says Savage, "they will sell them all to any buyer and at nearly any price." The approach is topical rather than media-oriented, though it is largely through the cowboys media appearances that we come to know and love him.

With the (no doubt temporary) absence of the cowboy from the television screen, the cowboy hero is today most revered as rodeo performer-participant in a sometimes brutal sport that has nothing to do with cowboying. The authors description of the young western boys initiation into the sport turns little-league horror tales into bedtime stories. The inevitable result of all this is summed up in the title of the last chapter, "A Bore at Last."

This book, often funny and expectable ironic but with a serious purpose, is bound to raise the hackles of the followers of the cowboy cult and others whose most lasting perceptions of the American West evolved from childhood cereal serials, B-movie horse operas, and latter-day television epics (did anyone ever actually see Hoss and Little Joe ride a fence line?). The fact is that, as Savage says, this book is, in the end, less about cowboys than it is about you and me.

About the Author

William W. Savage, Jr., received the B.A. and M.A. degrees from the University of South Carolina, and the Ph.D. in history from the University of Oklahoma, where he is now Associate Professor of History. He is the author of The Cherokee Strip Live Stock Association (Columbia Missouri, 1973). He is also the author of The Cowboy Hero: His Image in American History and Culture; the editor of Cowboy Life: Reconstructing an American Myth, and of Indian Life: Transforming an American Myth; and coeditor of The Character and Influence of the Indian Trade in Wisconsin, by Frederick Jackson Turner, and of The Frontier: Comparative Studies, Volume 2, all published by the University of Oklahoma Press.

Product Details

Savage, William W., Jr.
University of Oklahoma Press
Savage, William W., Jr.
United States - General
Popular Culture
United States - 19th Century/Old West
Popular Culture - General
Popular culture -- United States.
Cowboys -- United States.
United States - 19th Century
Sociology - General
Edition Number:
1st ed.
Edition Description:
Series Volume:
Publication Date:
17 bandw illus.
8.28x5.49x.59 in. .51 lbs.

Other books you might like

  1. American Trademark Designs New Trade Paper $22.95
  2. The Beauty Myth: How Images of...
    Used Trade Paper $6.50

Related Subjects

» History and Social Science » American Studies » Popular Culture
» History and Social Science » Americana » Cowboys Cowgirls and Rodeo
» History and Social Science » Americana » Western States
» History and Social Science » Gender Studies » Mens Studies
» History and Social Science » Sociology » General
» History and Social Science » US History » 19th Century
» History and Social Science » US History » General

The Cowboy Hero Used Trade Paper
0 stars - 0 reviews
$3.25 In Stock
Product details 192 pages University of Oklahoma Press - English 9780806119205 Reviews:
  • back to top


Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at