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AOL.COM :how Steve Case beat Bill Gates, nailed the netheads, and made millions in the war for the Web

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AOL.COM :how Steve Case beat Bill Gates, nailed the netheads, and made millions in the war for the Web Cover

 

Synopses & Reviews

Publisher Comments:

In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc. In aol.com, Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company. Swisher also reveals the company's behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right.

Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world. Bill Gates threatened to buy it or bury it. Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival. And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers.

But the company--a "cyber-cockroach"--refused to die. Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media. In telling the story of AOL, Swisher also conveys the fascinating history of the online business, which has its origins in the dreams of an eccentric and little-known entrepreneur named Bill Von Meister, whose grand ideas and big spending spawned the fledgling company that would become AOL. But it fell to a young marketing executive named Steve Case to build AOL while fending off an onslaught of wealthier competitors and suitors. Ultimately, as Swisher vividly illustrates, AOL gained supremacy because Case possessed the best vision for his company, establishing AOL as a vibrant virtual community rather than an online shopping center or business tool. Included in that community is an array of enthusiasts, activists, and deviants who at times clash in battles over freedom of expression and family values, a flash point best illustrated here by AOL's fight against the Communications Decency Act.

Re-creating all of the major moments in AOL's frenzied history, aol.com is a fascinating and important inside story about the birth of a new medium, the enterprising innovators who are leading it, and the way it is changing our culture.

Synopsis:

Kara Swisher is the first journalist to be granted access to one of the hottest and most closely watched companies in the world. She has written a book that captures the secrets of AOL's success and breaks news about the company's dealings with Bill Gates and Paul Allen, Compuserve, Prodigy, Netscape, and the Christian Right.

Throughout its existence, America Online has been written off by the media and the high-tech world. Bill Gates threatened to buy them. Major companies thought they could steal AOL's market share. And AOL made matters worse by committing a series of snafus that became front-page news. But the company refused to die. Now, with over ten million subscribers, AOL is the biggest online company in the world.

About the Author

Kara Swisher has covered AOL and the Internet for the business section of The Washington Post since 1994. Now reporting on Silicon Valley for The Wall Street Journal, she lives in San Francisco.

Product Details

ISBN:
9780812928969
Subtitle:
How Steve Case Beat Bill Gates, Nailed the Netheads, and Made Millions in the War for the Web
Author:
Swisher, Kara
Publisher:
Random House
Location:
New York :
Subject:
Biography
Subject:
Infrastructure
Subject:
Gates, Bill
Subject:
Businesspeople -- United States -- Biography.
Subject:
Internet service providers -- United States -- History.
Copyright:
Edition Number:
1st ed.
Publication Date:
c1998
Binding:
Trade Cloth
Language:
English
Illustrations:
Yes
Pages:
320
Dimensions:
9.63x6.53x1.20 in. 1.53 lbs.

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Related Subjects

Business » Business Profiles
Computers and Internet » Internet » Online

AOL.COM :how Steve Case beat Bill Gates, nailed the netheads, and made millions in the war for the Web Used Hardcover
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$2.50 In Stock
Product details 320 pages Times Books,c1998. - English 9780812928969 Reviews:
"Synopsis" by , Kara Swisher is the first journalist to be granted access to one of the hottest and most closely watched companies in the world. She has written a book that captures the secrets of AOL's success and breaks news about the company's dealings with Bill Gates and Paul Allen, Compuserve, Prodigy, Netscape, and the Christian Right.

Throughout its existence, America Online has been written off by the media and the high-tech world. Bill Gates threatened to buy them. Major companies thought they could steal AOL's market share. And AOL made matters worse by committing a series of snafus that became front-page news. But the company refused to die. Now, with over ten million subscribers, AOL is the biggest online company in the world.

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