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Handbook for Writing Proposals

Handbook for Writing Proposals Cover


Synopses & Reviews

Publisher Comments:

Proven techniques and invaluable advice for writing winning business proposalsrevised and updated!

What makes a winning business proposal? It highlights your skills and services, meets your client's needs, and clearly sets you apart from the competition.

Since 1995, Handbook for Writing Proposals has helped thousands of professionals develop winning proposals. This exceptional handbook guides you through the unique nine-step proposal-writing process from the initial RFP to the client presentation. In this revised and updated version, the authors show you how to:

  • Choose the RFPs that give you the best chance of success
  • Showcase your company's skills and services
  • Set realistic time/cost schedules and budgets
  • Avoid the mistakes that sink most proposals
  • Build client relationships that bring you repeat business
  • Tailor your writing for an international business audience

The second edition also offers you a wealth of downloadable forms and checklists that you can adapt for your own proposal-writing process.

Whether you own your own business, need to train your corporate staff, or simply want to improve your skills, Handbook for Writing Proposals, second edition will show you how to profit from every proposal you write.


This book guides you through the process of creating the best impression of your sweat equity to your customer. Whether you need to polish up and improve every aspect of the proposal or just certain elements, this book will fill the need. Remember, the economics of gain only occur when a customer feels youve fulfilled a need and created value.

Paul V. Baron, President, In-Store Bakery Division, The Quarter Oats Company

Handbook for Writing Proposals offers a wealth of down-to-earth, practical guidance on all phases of proposal writing. The book is well organized and full of concrete ideas that are easy to include in real-life situations. The sample letters, checklists, budgets, and proposals are extremely valuable. This book is a great resource for anyone whose success depends on convincing others through the proposal process.

Richard M. Sawdey, Former Vice President and Secretary, R. R. Donnelley and Sons Company

About the Author

Robert J. Hamper was a professor in the Graduate School of Business at Dominican University and Loyola University of Chicago and is currently a private business consultant.

L. Sue Baugh worked as a senior editor at Booz, Allen & Hamilton, Inc., one of the world's largest management consultant firms, helping consultants develop proposals for industry, government, and nonprofit clients.

Both authors reside in Chicago, IL.

Table of Contents

Chapter 1. Where to Begin

Chapter 2. 9-Step Proposal Process: An Overview

Chapter 3. Selecting the Bid and Choosing the Proposal Team

Chapter 4. Finding Your Unique Selling Point

Chapter 5. Developing Your Program Design

Chapter 6. Writing the Front Matter and Executive Summary

Chapter 7. Producing Your Proposal

Chapter 8. Making Client Presentations


Product Details

Baugh, L. Sue
Hamper, Robert J.
Hamper, Robert J.
Business Writing
Language arts
Small Business - Capital Generation
Proposal writing in business
Composition and creative writing
Proposal writing in research
Proposal writing for grants
Business Communication - General
techniques, write, sample proposals, executive summaries, business writing, ideas, proposals, 0071457089
Edition Number:
Publication Date:
January 1995
Grade Level:
Professional and scholarly
9.28x5.80x.66 in. .93 lbs.

Related Subjects

Business » Reference
Business » Writing
Reference » Grammar and Style
Reference » Writing » General
Reference » Writing » Writing as a Business

Handbook for Writing Proposals
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$ In Stock
Product details 224 pages McGraw-Hill Companies - English 9780844232744 Reviews:
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