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Other titles in the Management of Innovation and Change series:
The Value Migrationby Adrian J. Slywotsky
Synopses & Reviews
Value Migration identifies for the first time a dramatic shift in the business landscape: new, aggressive, and successful companies have taken on the giants - and are winning. Companies like Microsoft, Nucor, Starbucks, and Southwest Air have captured growth in revenue, profits, and market value from previously dominant competitors like IBM, U.S. Steel, General Foods, and United Airlines. How have they done it? Not with new products or innovative technology, but with superior business designs. These upstarts, and some nimble incumbents like Merck, have each created a business design - how they select customers, differentiate their offerings, configure their resources, go to market, and capture value - based on a strategic understanding of their customers' highest priorities. Slywotzky charts the path of Value Migration from obsolete to new business designs and identifies seven patterns of Value Migration that every manager should know. He demonstrates the step-by-step process by which you can evaluate your own company's situation. He reveals the specific strategic tools you can use in any company in any industry to anticipate customer changes and then design a business that will capitalize on the inevitable migration of value.
Book News Annotation:
Slywotzky, an international strategy consultant, looks at new, aggressive companies such as Microsoft, Nucor, and Starbucks, and their superior business design methods. He charts the path of Value Migration from obsolete to new business designs, identifying seven patterns of Value Migration. He demonstrates a step-by-step method for evaluating any company's situation, and reveals specific strategic tools for recognizing the patterns of shifting value. For business owners and managers.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
This work presents a strategic concept aimed at enabling managers to understand and anticipate where the value in their business is headed. It identifies key principles - understanding the customer and innovative business design - that form the basis of a sound strategy.
Includes bibliographical references (p. 311-314) and index.
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