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This title in other editions

Apple: The Inside Story of Intrigue, Egomania, and Business Blunders

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Apple: The Inside Story of Intrigue, Egomania, and Business Blunders Cover

 

Synopses & Reviews

Publisher Comments:

Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.

About the Author

Jim Carlton, a West Coast technology reporter for the Wall Street Journal, has been a journalist for twenty years. He has done numerous expos‚s on questionable practices in the airline, chemical, and computer industries, and has won many investigative and feature-writing awards.

Product Details

ISBN:
9780887309656
Subtitle:
The Inside Story of Intrigue, Egomania, and Business Blunders
Foreword:
Kawasaki, Guy
Author:
Carlton, Jim
Author:
Kawasaki, Guy
Publisher:
Harper Paperbacks
Location:
New York :
Subject:
Management
Subject:
Corporate History
Subject:
Infrastructure
Subject:
Computer Industry
Subject:
Reference - Macintosh
Subject:
Apple computer, inc.
Subject:
Computer industry -- United States -- Management -- Case studies.
Subject:
Corporate & Business History
Subject:
Corporate & Business History - General
Subject:
Business-History and Biography
Copyright:
Edition Number:
1st paperback ed.
Edition Description:
Trade PB
Publication Date:
19981021
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
480
Dimensions:
9.22x6.15x1.21 in. 1.30 lbs.

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Related Subjects

Business » Business Plans
Business » History and Biographies
Computers and Internet » Computers Reference » Beginning and Reference
Science and Mathematics » History of Science » Computers

Apple: The Inside Story of Intrigue, Egomania, and Business Blunders Used Trade Paper
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