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2 Burnside Science Reference- General

Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple)

by Jeffrey Kluger

Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple) Cover

ISBN13: 9781401303013
ISBN10: 1401303013
Condition: Standard
Dustjacket: Standard
All Product Details

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Synopses & Reviews

Publisher Comments:

Why are the instruction manuals for cell phones incomprehensible?
Why is a truck driver's job as hard as a CEO's?
How can 10 percent of every medical dollar cure 90 percent of the world's disease?
Why do bad teams win so many games?

Complexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. A houseplant may be more intricate than a manufacturing plant. A colony of garden ants may be more complicated than a community of people. A sentence may be richer than a book, a couplet more complicated than a song.

These and other paradoxes are driving a whole new science: simplexity, that is redefining how we look at the world and using that new view to improve our lives in fields as diverse as economics, biology, cosmology, chemistry, psychology, politics, child development, the arts, and more. Seen through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns; patterns we often fail to see as we’re time and again fooled by our instincts, by our fear, by the size of things, and even by their beauty.

In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz; why swatting a TV indeed makes it work better. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Jeffrey Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art — your world.

Review:

"Though the chapters are only loosely held together, this book is sure to appeal to a broad audience." Library Journal

About the Author

Jeffrey Kluger is a senior editor and writer for Time magazine. With astronaut Jim Lovell, he wrote Lost Moon: The Perilous Voyage of Apollo 13, on which the 1995 movie Apollo 13 was based. His other books include the critically acclaimed Splendid Solution: Jonas Salk and the Conquest of Polio. Kluger lives in New York City with his wife and daughters.

What Our Readers Are Saying

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Average customer rating based on 1 comment:
pandimsh, June 12, 2008 (view all comments by pandimsh)
I think this is a book we really need to enable us to understand our current life, fully gadget-equiped, though some gadgets get simpler and simpler but they grow and transform in many ways and we do need all of them! Now we need more space and bags to carry them and their chargers, batteries, wires, etc. It is just one example
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Product Details

ISBN:
9781401303013
Subtitle:
Why Simple Things Become Complex (and How Complex Things Can Be Made Simple)
Author:
Kluger, Jeffrey
Publisher:
Hyperion Books
Subject:
General science
Subject:
General Business & Economics
Subject:
Complexity (philosophy)
Subject:
Science
Subject:
General
Subject:
Simplicity
Copyright:
Publication Date:
June 2008
Binding:
Hardcover
Grade Level:
324
Language:
English
Illustrations:
Y
Pages:
324
Dimensions:
8.30x5.96x1.04 in. 1.02 lbs.

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