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Q&A | February 27, 2014

Rene Denfeld: IMG Powell’s Q&A: Rene Denfeld



Describe your latest book. The Enchanted is a story narrated by a man on death row. The novel was inspired by my work as a death penalty... Continue »
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    The Enchanted

    Rene Denfeld 9780062285508

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The Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today

by

The Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today Cover

 

Synopses & Reviews

Publisher Comments:

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact—from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world—they were the ones to create the buzz around “übersexuals” and “metrosexuals”—to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.

About the Author

MARIAN SALZMAN is one of the world's leading trendspotters and executive vice-president of JWT. IRA MATATHIA is a partner in NoFormula, a strategic brand consultancy based in New York and London. Marian and Ira's bestselling business book Next: Trends for the Near Future, was published in twelve languages. ANN O'REILLY is editorial director of Euro RSCG Worldwide's S.T.A.R. group, overseeing the product offerings of the agency's strategic trendspotting and research initiative.

Table of Contents

Introduction * The Great Gender Shift * Me Tarzan, You Jane--The Biology of Gender * What Is Masculinity? * Beyond Metrosexualmania: The Ubersexual Man as King of the Castle * The Tables Turn for Women * Mass Media, Advertising & the Modern Man * Real Men and Their Real Role Models * New Rules for the Mating Game * How Are Men Handling the Sea Changes * Conclusion: M-Ness--The Bright Future of Men

Product Details

ISBN:
9781403975485
Subtitle:
The Rise of the Übersexual and What He Means for Marketing Today
Author:
Salzman, Marian
Author:
O'Reilly, Ann
Author:
Matathia, Ira
Publisher:
Palgrave Macmillan
Subject:
Marketing - General
Subject:
Gender Studies
Subject:
Business;Marketing
Copyright:
Edition Description:
Trade Paper
Publication Date:
20060917
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
20 b/w illus.
Pages:
256
Dimensions:
8.87 x 5.62 x 0.665 in

Related Subjects

Business » Marketing
History and Social Science » Gender Studies » General

The Future of Men: The Rise of the Ubersexual and What He Means for Marketing Today Used Trade Paper
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