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Technical Communication: A Reader-Centered Approach


Technical Communication: A Reader-Centered Approach Cover


Synopses & Reviews

Publisher Comments:

Thousands of students have successfully improved their writing and design skills using Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH. Known for its treatment of the rhetorical situation and coverage of usability and persuasion, this edition contains new chapters and an innovative design reflecting the visual orientation of today's students.


Thousands have successfully improved their writing and design skills using Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH. Guiding you step by step through the writing process, this new edition includes added coverage digital communication, team communication, the latest APA and MLA citation guidelines, a new visual design, and much more.

About the Author

Paul V. Anderson is Director of the Roger and Joyce L. Howe Center for Writing Excellence at Miami University (Ohio), where he has also served as the founding director of the university's programs in technical and scientific communication. To support various individual and collaborative projects, he has received more than $1,000,000 in external grants for research and program development in technical communication. As a researcher and consultant to business and government, Anderson has conducted workshops and made presentations in Europe, Asia, Australia, and Africa, as well as across the United States. His publications, which have won awards from the Society for Technical Communication and the National Council of Teachers of English, address such topics as technical communication practice and theory, ethical issues in research and teaching, research methods, pedagogy, and assessment. Anderson has been selected as a Fellow of the Society for Technical Communication, Association of Teachers of Technical Writing, and Miami University's Institute of Environmental Science.

Table of Contents

Part I: INTRODUCTION. 1. Communication, Your Career, and This Book. Communication Expertise Will Be Critical to Your Success. Writing at Work Differs from Writing at School. At Work, Writing is an Action. The Main Advice of this Book: Think Constantly About Your Readers. Qualities of Effective On-the-Job Communication: Usability and Persuasiveness. The Dynamic Interaction Between Your Communication and Your Readers. Some Reader-Centered Strategies You Can Begin Using Now. Communicating Ethically. What Lies Ahead in This Book. Guidelines, Your Creativity, and Your Good Judgment. Exercises. Case: Selecting the Right Forklift Truck. Part II: DEFINING YOUR COMMUNICATION'S OBJECTIVES. 2. Overview of the Reader- Centered Communication Process: Obtaining a Job. Central Principles of the Reader-Centered Approach. A Reader-Centered Approach to Writing Your Résumé. Writer's Tutorial: Using Tables to Design a résumé. Electronic Résumés: Special Considerations. Writing Your Job Application Letter. Ethical Issues in the Job Search. Writing for Employment in Other Countries. Conclusions. Exercises. Case: Advising Patricia. 3. Defining Your Communication's Objectives. The Importance of Defining Objectives. Guidelines 1-10. Expertise in Action: An Example. Conclusion. Exercises. Case: Announcing the Smoking Ban. Part III: PLANNING. 4. Planning for Usability. Your Goal When Planning for Usability. Guidelines 1-10. Conclusion. Exercises. Case: Filling the Distance-Learning Classroom. 5. Planning Your Persuasive Strategies. How Persuasion Works. The Two Goals of Persuasion. Guidelines 1-8. Conclusion. Exercises. Case: Debating a Company Drug-Testing Program. 6. Conducting Reader-Centered Research. Special Characteristics of On-the-Job Research. Guidelines 1-7. Conclusion. Exercises. Writer's Reference Guide to Using Five Reader-Centered Research Methods: Exploring Your Own Memory and Creativity. Searching the Internet. Writer's Tutorial: Three Ways to Search Efficiently on the Internet. Using the Library. Writer's Tutorial: Conducting Efficient Library Research. Interviewing. Conducting a Survey. Part IV: DRAFTING PROSE ELEMENTS. 7. Drafting Paragraphs, Sections, and Chapters. Drafting Paragraphs, Sections, and Chapters. Guidelines 1-8. Conclusion. Exercises. Case: Increasing Organ Donations. Writer's Reference Guide to Using Seven Reader-Centered Organizing Patterns. Formal classification (Grouping Facts). Informal classification (Grouping Facts). Comparison. Description of an Object (Partitioning). Description of a Process (Segmenting). Cause and Effect. Problem and Solution. Combinations of Patterns. Exercises. 8. Developing an Effective Style. Creating Your Voice. Guidelines 1-6. Constructing Sentences. Guidelines 1-6: Selecting Words. Guidelines 1-7. Conclusion. Exercises. 9. Beginning a Communication. Introduction to Guidelines 1 Through 3. Guidelines 1-9. Conclusion. Exercises. 10. Ending a Communication. Guidelines 1-9. Conclusion. Exercises. 11. Writing Reader-Centered Front and Back Matter. Guidelines 1-5. Conventions and Local Practice in Front and Back Matter. Writing Reader-Centered Front Matter. Writing Reader-Centered Back Matter. Part V: DRAFTING VISUAL ELEMENTS. 12. Creating Reader-Centered Graphics. A Reader-Centered Approach to Creating Graphics. Guidelines 1-8. Conclusion. Exercises. Writer's Reference Guide to Creating Fourteen Types of Reader-Centered Graphics. Table. Line Graph. Bar Graph. Pictograph. Pie Chart. Photograph. Drawing. Screen shot. Flowchart. Organizational chart. Schedule chart. 13. Designing Reader-Centered Pages and Documents. A Reader-Centered Approach to Design. Design Elements of a Communication. Guidelines 1-2. Introduction to Guidelines 3 Through 6. Guidelines 3-5. Using Microsoft Word to Create Page Designs. Writer's Tutorial: Using Microsoft Word to Create Page Designs. Guidelines 6-8. Conclusion. Exercises. Part VI: REVISING. 14. Revising Your Drafts. The Three Activities of Revising. What's in This Chapter. Checking Your Draft Yourself. Guidelines 1-6. Reviewing. Guidelines 1-3. Taste. Guidelines 4-6. Guidelines for Managing Your Revising Time. Guidelines 1-5. Conclusion. Exercises. 15. Testing Drafts for Usability and Persuasiveness. The Logic of Testing. Guidelines 1-3. Target Readers Well. Guidelines 4-9. Readers From the Culture. Guideline 10. Conclusion. Exercises. Part VII: APPLICATIONS OF THE READER-CENTERED APPROACH. 16. Creating Communications with a Team. Varieties of Team Structures. Guidelines 1-8. Interactions. Conclusion. Exercises. 17. Creating and Delivering Listener-Centered Oral Presentations. Guidelines 1-2. Writer's Tutorial: Using PowerPoint. Guidelines 3-9. Background. Guidelines 10-11. Making Team Presentations. Conclusion. Exercises. 18. Creating Reader-Centered Web Sites. How the World Wide Web Works. Guideline for Defining Objectives. Guideline 1. Guideline for Planning. Guideline 2. Get it Quickly. Guidelines 3-4. Guideline for Drafting. Guidelines 5-7. Writer's Tutorial: Creating a Website. Guidelines 8-10. Revising Guideline. Guideline 11. Exercises. 19. Managing Client and Service Learning Projects. Overall Project Management Strategy. Guidelines 1-7. Exercises. Part VIII: SUPERSTRUCTURES. 20. Writing Reader-Centered Correspondence. Guidelines for Correspondence. Guidelines 1-7. Writing Reader-Centered Letters. Writer's Tutorial: Writing Letters. Writing Reader-Centered Memos. Writer's Tutorial: Writing Memos. Writer's Tutorial: Writing Email. Writing Reader-Centered Email. 21. Reports. Your Readers Want To Use the Information You Provide. General Superstructure for Reports. Sample Outlines and Report. Conclusion. Writer's Reference Guide to Creating Three Types of Special Reports. Empirical Research Reports. Feasibility Reports. Progress Reports. 22. Proposals. The Variety of Proposal-Writing Situations. Proposal Readers are Investors. The Questions Readers Ask Most Often. Strategy of the Conventional Superstructure for Proposals. Superstructure for Proposals. Sample Proposal. 23. Instructions. Four Important Points. Superstructure for Instructions. Physical Construction of Instructions. Online Instructions. Sample Instructions. Exercises. Appendixes: Appendix A. Documenting Your Sources. Choosing a Format for Documentation. Deciding Where to Place In-Text Citations. Using the APA Documentation Style. Using the MLA Documentation Style. Appendix B. Projects. Project 1: Résumé and Job Application Letter. Project 2: Informational Web Site. Project 3: Informational Page. Project 4: Unsolicited Recommendation. Project 5: Brochure. Project 6: Instructions. Project 7: User Test and Report. Project 8: Project Proposal. Project 9: Progress Report. Project 10: Formal Report or Proposal. Project 11: Oral Briefing I: Project Plans. Project 12: Oral Briefing II: Project Results. Acknowledgements. References. Index.

Product Details

A Reader-Centered Approach
Anderson, Paul V
Anderson, Paul V.
Anderson, Paul V.(Paul V. Anderson)
Wadsworth Publishing
English language
Technical Writing
Communication of technical information
Composition & Creative Writing - Academic
Composition & Creative Writing
Edition Number:
Publication Date:
April 2006
Grade Level:
College/higher education:
1.68 in.

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Product details 752 pages Heinle & Heinle Publishers - English 9781413017700 Reviews:
"Synopsis" by , Thousands have successfully improved their writing and design skills using Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH. Guiding you step by step through the writing process, this new edition includes added coverage digital communication, team communication, the latest APA and MLA citation guidelines, a new visual design, and much more.
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