He's afraid to get hurt again.

Maybe he doesn't want to ruin the friendship.

Maybe he's intimidated by me.

He just got out of a relationship.

Greg Behrendt and Liz Tuccillo are here to say that — despite good intentions — you're wasting your time. Men are not complicated, although they'd like you to think they are. And there are no mixed messages.

The truth may be He's just not that into you.

Unfortunately, guys are too terrified to ever directly tell a woman "You're not the one." But their actions absolutely show how they feel.

HE'S JUST NOT THAT INTO YOU — based on a popular episode of Sex and the City — educates otherwise smart women on how to tell when a guy just doesn't like them enough, so they can stop wasting time making excuses for a dead-end relationship.

Reexamining familiar scenarios and classic mind-sets that keep us in unsatisfying relationships, Behrendt and Tuccillo's wise and wry understanding of the sexes spares women hours of waiting by the phone, obsessing over the details with sympathetic girlfriends, and hoping his mixed messages really mean "I'm in love with you and want to be with you."

HE'S JUST NOT THAT INTO YOU is provocative, hilarious, and, above all, intoxicatingly liberating. It deserves a place on every woman's night table. It knows you're a beautiful, smart, funny woman who deserves better. The next time you feel the need to start "figuring him out," consider the glorious thought that maybe He's just not that into you. And then set yourself loose to go find the one who is.