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Milady's Standard Cosmetology Textbook 2008by Milady
Synopses & Reviews
Milady's Standard Textbook of Cosmetology has led the way in cosmetology education for 80 years by changing to meet the evolving needs of students and the market. Having been developed after extensive analysis by educational design experts, this textbook exhibits the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. Milady's Standard Cosmetology provides students with the information they will need to pass the licensure exams as well as the most contemporary techniques to ensure success once they are on the job. This revision features a fresh new layout, reorganized chapters, and new photography and illustrations to provide an open, easy-to-follow format that students need with the reliability that is the hallmark of Milady. This edition of Milady's Standard Cosmetology is organized into six parts containing 32 chapters, each written by an industry expert in the field, creating an immediate connection to the professional world. New information on many subjects, including sanitation and infection control, and haircoloring has been included. The result is the most reliable cosmetology textbook available, one that covers all essential information in a contemporary, easy-to-use manner. While Milady's Standard Cosmetology is the center of the curriculum, students and educators have a wide range of supplements from which to choose. All supplements have been revised and updated to complement the new edition of the textbook. This book will serve as a valuable guide, and students will refer to it again and again throughout their career!
For decades the primary reference for cosmetology licensure, Milady's Standard Textbook of Cosmetology has undergone the most thorough transformation in its history with this new edition. Milady has totally revamped the organization and contents to bring the Standard into the new century. In its contents and art, both of which are new to this edition, the book reflects the changes in salon and spa treatments, procedures, and products. New chapters such as "Life Skills" by Arlene Alpert and "Communicating for Success" by Catherine Frangie start students on the right path, stressing the soft skills that professionals know is the key to success. NAHA award-winner Mary Brunetti also wrote the chapters "Shampooing, Rinsing, and Conditioning" and "Hair Styling." Ruth Roche, another NAHA-award winner, has created a totally new "Haircutting" chapter, complete with step-by-step technicals on the core cuts. The look of the text mirrors the changes in content, with its open feel, contemporary design, and high-quality photography. Having been developed after extensive analysis by educational design experts, the textbook exhibits the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. Central to the book's development was the knowledge that learners need to keep engaged through a visual, inviting display when they turn each page, and that steered the direction of the text design and art program.
Since 1938, the Milady Standard Cosmetology has been the premier textbook for Cosmetology education. Each subsequent edition has evolved with the changing styles of the era while maintaining a firm foundation in the basic procedures and applications of beauty culture that have endured for generations. Building upon the strong pedagogical features of previous editions, the Milady Standard Cosmetology 2012 is vibrant and colorful to capture the visual learner's interest and focus their attention on the subject matter which is the cornerstone of their education. The Milady Standard Cosmetology 2012 textbook takes advantage of the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. This new edition contains a completely revised section on infection control principles and practices, new procedures, and revised and updated chapters written by industry experts, as well as step-by-step procedures demonstrated specifically for left-handed individuals. Educators and students have access to over twenty instructor tools and student supplements which greatly increase the chances for student success and make lesson planning simple. Each supplement has been tailored to fit the exact needs of the cosmetology student and match the changes made to the new edition. The Milady Standard Cosmetology 2012 is the basis for your students' success during their education and will continue to be a valuable resource as they progress through their careers.
About the Author
Milady is the leading provider of comprehensive cosmetology educational and professional solutions for over 80 years.
Table of Contents
Table of Contents: Part I: Orientation. Chapter 1: The History of and Opportunities in Professional Beauty. Chapter 2: Life Skills. Chapter 3: Your Professional Image. Chapter 4: Communicating for Success. Part II: General Sciences. Chapter 5: Infection Control: Principles and Practices. Chapter 6: General Anatomy and Physiology. Chapter 7: Skin Structure and Growth. Chapter 8: Nail Structure and Growth. Chapter 9: Properties of the Hair and Scalp. Chapter 10: Basics of Chemistry. Chapter 11: Basics of Electricity. Part III: Hair Care. Chapter 12: Principles of Hair Design. Chapter 13: Shampooing, Rinsing, and Conditioning. Chapter 14: Haircutting. Chapter 15: Hairstyling. Chapter 16: Braiding and Braid Extensions. Chapter 17: Wigs and Hair Enhancements. Chapter 18: Chemical Texture Services. Chapter 19: Hair Coloring. Part IV: Skin Care. Chapter 20: Skin Diseases and Disorders. Chapter 21: Hair Removal. Chapter 22: Facials. Chapter 23: Facial Makeup. Part V: Nail Care. Chapter 24: Nail Diseases and Disorders. Chapter 25: Manicuring. Chapter 26: Pedicuring. Chapter 27: Nail Tips, Wraps, and No-Light Gels. Chapter 28: Acrylic (Methacrylate) Nail Enhancements. Chapter 29: UV Gels. Part VI: Business Skills. Chapter 30: Business Skills. Chapter 31: On the Job. Chapter 32: The Salon Business.
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