|
|
|
|
||
|
HELP | |
|
  $19.95 List price:
Used Hardcover
Ships in 1 to 3 days
More copies of this ISBN:This title in other formats:Groundswell: Winning in a World Transformed by Social Technologiesby Charlene Li
Synopses & ReviewsBook News Annotation:Li and Bernoff (Forrester Research) have teamed to provide new
marketing methods and strategies for businesses that may be affected
by customer feedback through blogs, social networking and even
Wikipedia. Using 25 case studies from around the world, the authors
offer tips on how to take advantage of web activity to generate
revenue, save money and enhance customer service. Insights from
companies such as Proctor & Gamble, Dell and Best Buy are examined,
with marketing professionals describing the benefits of embracing the
"groundswell" approach as opposed to fearing negative feedback from
customers. Written for marketing and management professionals, this
book also discusses the advantages of involving employees at every
level to reinforce a company image.
Annotation ©2008 Book News, Inc., Portland, OR (booknews.com) Synopsis:Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
Other books you might like
Related Aisles
| |||||||||
|
| ||||||||||
|
||||||||||
Don't Miss
