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Original Essays | September 18, 2014

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On a hot July evening years ago, my Toyota Tercel overheated on a flat stretch of highway north of Cedar Rapids, Iowa. A steam geyser shot up from... Continue »
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This title in other editions

Strategy for Sustainability: A Business Manifesto

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Strategy for Sustainability: A Business Manifesto Cover

 

Synopses & Reviews

Publisher Comments:

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.

More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter and Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure.

Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

Book News Annotation:

Werbach, an expert on sustainable business initiatives and former president of the Sierra Club, uses case studies from companies such as Nike, Xerox and Walmart to demonstrate how sustainable business practices can increase profits during troubling economic times. Written for business leaders, this book presents a strategy that is both flexible and focused on long term results by concentrating on the constant changes in technology, society and resources. The author also explains how to engage employees at every level so they can identify and solve problems with customer and supplier networks. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.

About the Author

Adam Werbach is Global CEO of Saatchi and Saatchi. He was the youngest-ever (at age twenty-three years) National President of the Sierra Club at and is the author of the widely circulated speech, "Is Environmentalism Dead?"

Product Details

ISBN:
9781422177709
Author:
Werbach, Adam
Publisher:
Harvard Business School Press
Subject:
Development - Sustainable Development
Subject:
Strategic planning
Subject:
Sustainable Development
Subject:
Business-Manufacturing and Product Development
Copyright:
Edition Description:
Trade Cloth
Publication Date:
20090731
Binding:
HARDCOVER
Language:
English
Pages:
240
Dimensions:
9.25 x 6.13 in 18 oz

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Related Subjects

Business » Accounting and Finance
Business » Business Plans
Business » Green
Business » Manufacturing and Product Development
Business » Strategy
Science and Mathematics » Environmental Studies » General

Strategy for Sustainability: A Business Manifesto Used Hardcover
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Product details 240 pages Harvard Business School Press - English 9781422177709 Reviews:
"Synopsis" by , The definitive work on business strategy for sustainability by the most authoritative voice in the conversation.
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