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Milady's Standard Textbook of Cosmetology

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Milady's Standard Textbook of Cosmetology Cover

 

Synopses & Reviews

Publisher Comments:

For decades the primary reference for cosmetology licensure, Milady's Standard Textbook of Cosmetology has undergone the most thorough transformation in its history with this new edition. Milady has totally revamped the organization and contents to bring the Standard into the new century. In its contents and art, both of which are new to this edition, the book reflects the changes in salon and spa treatments, procedures, and products. New chapters such as "Life Skills" by Arlene Alpert and "Communicating for Success" by Catherine Frangie start students on the right path, stressing the soft skills that professionals know is the key to success. NAHA award-winner Mary Brunetti also wrote the chapters "Shampooing, Rinsing, and Conditioning" and "Hair Styling." Ruth Roche, another NAHA-award winner, has created a totally new "Haircutting" chapter, complete with step-by-step technicals on the core cuts. The look of the text mirrors the changes in content, with its open feel, contemporary design, and high-quality photography. Having been developed after extensive analysis by educational design experts, the textbook exhibits the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. Central to the book's development was the knowledge that learners need to keep engaged through a visual, inviting display when they turn each page, and that steered the direction of the text design and art program.

Synopsis:

For over 60 years, Milady's Standard Textbook of Cosmetology has been the textbook of choice for cosmetology education. Used in 48 countries and developed in 5 languages, Milady's Standard is recognized as the undisputed industry leader and primary source of the most current and comprehensive cosmetology education available for cosmetology students. This newly revised edition continues to provide students with the knowledge and skills required to pass state licensing exams and provide professional cosmetology services. Drawing on the input and expertise of many industry leaders, educators, and artists, this revised textbook gives students a thorough understanding of both the theory and practice of all pertinent subjects. And for the very first time, the frontmatter of the textbook includes an overview/definition of the National Skills Standards for Entry Level Cosmetologists, developed by the Cosmetology Advancement Foundation (CAF). ALSO AVAILABLE

Synopsis:

For decades the primary reference for cosmetology licensure, Milady's Standard Textbook of Cosmetology has undergone the most thorough transformation in its history with this new edition. Milady has totally revamped the organization and contents to bring the Standard into the new century. In its contents and art, both of which are new to this edition, the book reflects the changes in salon and spa treatments, procedures, and products. New chapters such as "Life Skills" by Arlene Alpert and "Communicating for Success" by Catherine Frangie start students on the right path, stressing the soft skills that professionals know is the key to success. NAHA award-winner Mary Brunetti also wrote the chapters "Shampooing, Rinsing, and Conditioning" and "Hair Styling." Ruth Roche, another NAHA-award winner, has created a totally new "Haircutting" chapter, complete with step-by-step technicals on the core cuts. The look of the text mirrors the changes in content, with its open feel, contemporary design, and high-quality photography. Having been developed after extensive analysis by educational design experts, the textbook exhibits the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. Central to the book's development was the knowledge that learners need to keep engaged through a visual, inviting display when they turn each page, and that steered the direction of the text design and art program.

About the Author

Milady is the leading provider of comprehensive cosmetology educational and professional solutions for over 80 years.

Table of Contents

Foreword. Preface. Part I: Orientation. Cosmetology: The History and Opportunities (Lisha Barnes). Life Skills (Arlene Alpert). Your Professional Image (Mary Beth Janssen). Communicating for Success (Catherine Frangie). Part II: Cosmetology Sciences. Infection Control: Principles and Practice (Sue Sansom and Darlene Hudson). Basics of Anatomy and Physiology (Deborah Beatty). Basics of Chemistry and Electricity (John Halal). Part III: Hair Care. Properties of the Hair and Scalp (John Halal). Principles of Hair Design (Mary Brunetti). Shampooing, Rinsing, and Conditioning (Mary Brunetti). Haircutting (Ruth Roche). Hairstyling (Mary Brunetti). Braiding and Braid Extensions (Diane Bailey and Toni Love). Wigs and Hair Enhancements (Vivienne Mackinder). Chemical Texture Services (John Halal). Haircoloring (Colleen Hennessey). Part IV: Skin Care. Histology of the Skin (Aly Evirs). Hair Removal (Jane Crawford). Facials (Margrit Altenburg). Facial Makeup (Teresa Sammarco). Part V: Nail Care. Nail Structure and Growth (Sue Schultes). Manicuring and Pedicuring (Sue Schultes). Advanced Nail Techniques (Sue Schultes). Part VI: The Business of Cosmetology. The Salon Business (Catherine Frangie with Carey Nash). Preparing for and Seeking Employment (Letha Barnes). On the Job (Catherine Frangie). Closing. Appendices. National Skill Standards. Resources. Professional Organizations. Glossary/Index.

Product Details

ISBN:
9781562534660
Author:
Milady Publishing Company
Author:
Milady
Author:
Milady Publishing Company
Publisher:
Milady
Location:
Albany, N.Y. :
Subject:
Beauty & Grooming - Cosmetics
Subject:
Beauty culture
Subject:
Careers - General
Subject:
Industries - Service Industries
Subject:
Careers
Subject:
MILADY S;STANDARD;COSMETOLOGY;HC
Subject:
Milady s
Subject:
Standard
Subject:
cosmetology
Subject:
HC
Copyright:
Edition Description:
Includes bibliographical references and index.
Series Volume:
#97-752
Publication Date:
May 2001
Binding:
Hardback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Yes
Pages:
956
Dimensions:
10.35x8.36x1.39 in. 3.79 lbs.

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Related Subjects

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Textbooks » General

Milady's Standard Textbook of Cosmetology Used Hardcover
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Product details 956 pages Delmar Thomson Learning - English 9781562534660 Reviews:
"Synopsis" by , For over 60 years, Milady's Standard Textbook of Cosmetology has been the textbook of choice for cosmetology education. Used in 48 countries and developed in 5 languages, Milady's Standard is recognized as the undisputed industry leader and primary source of the most current and comprehensive cosmetology education available for cosmetology students. This newly revised edition continues to provide students with the knowledge and skills required to pass state licensing exams and provide professional cosmetology services. Drawing on the input and expertise of many industry leaders, educators, and artists, this revised textbook gives students a thorough understanding of both the theory and practice of all pertinent subjects. And for the very first time, the frontmatter of the textbook includes an overview/definition of the National Skills Standards for Entry Level Cosmetologists, developed by the Cosmetology Advancement Foundation (CAF). ALSO AVAILABLE
"Synopsis" by , For decades the primary reference for cosmetology licensure, Milady's Standard Textbook of Cosmetology has undergone the most thorough transformation in its history with this new edition. Milady has totally revamped the organization and contents to bring the Standard into the new century. In its contents and art, both of which are new to this edition, the book reflects the changes in salon and spa treatments, procedures, and products. New chapters such as "Life Skills" by Arlene Alpert and "Communicating for Success" by Catherine Frangie start students on the right path, stressing the soft skills that professionals know is the key to success. NAHA award-winner Mary Brunetti also wrote the chapters "Shampooing, Rinsing, and Conditioning" and "Hair Styling." Ruth Roche, another NAHA-award winner, has created a totally new "Haircutting" chapter, complete with step-by-step technicals on the core cuts. The look of the text mirrors the changes in content, with its open feel, contemporary design, and high-quality photography. Having been developed after extensive analysis by educational design experts, the textbook exhibits the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. Central to the book's development was the knowledge that learners need to keep engaged through a visual, inviting display when they turn each page, and that steered the direction of the text design and art program.
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