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Milady's Standard: Fundamentals for Estheticiansby Milady Publishing Company
Synopses & Reviews
Now in its' ninth edition, Milady's Standard Textbook for Professional Estheticians has been thoroughly revised to include the most up-to-date information available today. Written by Joel Gerson, one of the industry's top authorities on skin care, and Alison O'Neil, a leading expert in the medical esthetics arena, this updated text contains all the essential information needed to ensure greater success for students taking the state board examinations. For the first time, this text is presented in full-color, incorporating a brand new, user-friendly four-color design that will help students learn the common links between the concepts and principles of skin care. Over 500 new full-color photographs and illustrations support the text content and include new step-by-step photographs for many of the procedures presented. All new photos have been incorporated in the chapter on skin disorders and diseases, special esthetic procedures, client consultation and skin analysis, and color theory and cosmetic techniques. A running glossary in each chapter helps the student become familiar with the language of skin care, and procedural notes and safety tips help to reinforce concepts. Expanded discussion on safety and sanitation topics reflects changes made in OSHA rulings and decontamination and infection control. Added discussion on advanced topics including AHAs, BHAs, glycolic, and microdermabrasion techniques give students exposure to those skills that will make them more marketable. Milady's Standard Textbook for Professional Estheticians, 9th ed., is the essential textbook for basic esthetics training.
Book News Annotation:
Gerson, a technical consultant to skin care manufacturers, reviews general concepts of sanitation, anatomy and physiology, and cosmetic chemistry, then covers skin disorders, product selection, and principles of esthetic procedures, as well as business aspects and career planning. This newly titled ninth edition (previous editions were titled ) features focus boxes, activities, and margin notes.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Milady's Standard Esthetics Fundamentals, tenth edition is an introductory text for students who are enrolled in an esthetics training course up to 600 hours. The text is designed to deliver a complete overview of all of the information necessary to introduce a newcomer to the world of professional skin care, including human anatomy, chemistry, electricity, skin analysis, conditions and disorders. Learners are given a comprehensive tour of the most well-known, best-used treatment techniques and services requested by clients: facial massage, the use of facial machines, hair removal, advanced topicals and makeup. The material covers the history of and the opportunities in Esthetics, as well as how to create a competent and lasting professional image and effectively communicate for success in the skin care business. The text prepares the learner for management of the skin care business operations and successful retailing of products and services.
Includes bibliographical references (p. 561-565) and index.
About the Author
Joel Gerson has been called the "Master of Skin Care Education" because he is a firm believer in education; as a teacher of skin care, facial treatments, and makeup, he has developed a number of educational audio-visual teaching aids. Mr. Gerson also travels extensively throughout the United States, Europe, and the Far East presenting educational seminars and lectures. He has served as a consultant for a number of major manufacturers working on product development for the industry, and his educational concepts have been presented at major cosmetology shows. Mr. Gerson's professional credits include: Resident makeup artist for The House of Revlon, NY, Spokesman for Lever Brothers, NY, Vice President of Education for Christine Valmy, Inc., NY, Technical Director for the International School for Estheticians and Makeup Specialists, NY. Mr. Gerson is a licensed cosmetologist and holds a teaching license for Esthetics, Scientific Facial Treatments, and Makeup from the University of the State of New York.
Table of Contents
PART I: Getting Started/Orientation, Skin Care: History and Opportunities, Your Professional Image.PART II: General Sciences, Sanitation and Disinfections, Anatomy and Physiology, Chemistry and Analysis, Cosmetic Chemistry, Basics of Electricity. PART III: Skin Sciences, History of the Skin, Skin Types and Conditions, Skin Disorders and Diseases. PART IV: The Principles of Basic Esthetics, The Treatment Rooms, Massage, Basic Facials and Treatments, Intermediate Skin Treatments, Machines, Basic Hair Removal Techniques, Advanced Skin Treatments; an Overview, The World of Makeup. PART V: The Business of Skin Care, The Salon/Spa Business, Selling Products and Services, Career Planning.
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