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True Oddsby James Walsh
Synopses & Reviews
Is it safer to fly or drive from LA to Chicago? What are the chances of contracting AIDS from your dentist? Is buying a lottery ticket worth the price? This book looks at how and why society evaluates various kinds of risks, showing how insurance companies, manufacturers, and government agencies use risk management tricks to manipulate popular conceptions.
Book News Annotation:
A compilation of essays about the lives and accomplishments of 48 outstanding women in communication--from Sarah Josepha Hale in the eighteenth century to today's Barbara Walters. The focus is on pioneers in journalism, contemporary media professionals, and scholars in the fields of interpersonal, organizational, and mass communication. Each profile examines the subject's family background, education, mentors, career path, and major contributions and achievements. The introduction provides an overview of the development of communication as a discipline.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
Uses sixteen key issues to illustrate how risk is measured and managed and explores how perceptions of risk are formed and manipulated.
With the media hyping so much misleading information about risks, it's a relief to discover True Odds. --John Stossel, ABC News 20/20
Includes bibliographical references (p. 377-380) and index.
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