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Then is Now: Sampling from the Past for Today's Graphicsby Cheryl Dange Cullen
Synopses & Reviews
Collecting styles by decade, Then is Now shows how great design transcends time. Elements of type, color and images found in packaging, posters and ads from the past 100 years still influence the style of design today. Use in combination with Leslie Cabarga's Designer's Guide to Color Combinations to complete the history of design and color from the past century.
Recommended by Amy
This unique and visually informative book examines how design elements, themes, and styles from different decades of the 20th century influence and play a part in contemporary design. Each section focuses on a specific era from the past 100 years, studies and presents the icons and design influences of that era, and evaluates the effectiveness of the elements in the work of today's top designers and design firms. Graphics, colors and icons continue to repeat themselves over time; the trends in modern design, which seem so original are drawn directly from years gone by. Each project featured examines the design concept, inspiration, and purpose of the design, discussing the special effects the designers are trying to achieve with an eye toward historical accuracy.
Sampling the past for today's graphics. A handbook for contemporary design.
About the Author
Cheryl Dangel Cullen is a marketing consultant and public relations specialist. She is the author of Graphic Idea Resource: Photography and Best of Annual Report Design and writes frequently on the subject of graphic design for publications such as HOW magazine, Step-by-Step Graphics, Graphics Arts Monthly American Printer, Printing Impressions, and Package Printing & Converting.
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