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Future Hype: The Myths of Technology Change

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Future Hype: The Myths of Technology Change Cover

 

Synopses & Reviews

Publisher Comments:

Conventional wisdom says that technology is the greatest new growth frontier, coupling infinite potential with an ever-growing number of faster, more efficient, and more reliable products and instruments. According to this view, we live in an unprecedented golden era of technological expansion. ""Future Hype argues the opposite. Author Bob Seidensticker, who has an intimate understanding of technology on professional, theoretical, and academic levels, asserts that today's technological achievements are neither fast nor progressive. He explodes seven major myths of technology, including ""Change is exponential,"" ""Product cycle time is decreasing,"" and ""Today's high-tech price reductions are unprecedented."" Examining the history of tech hype, Seidensticker skillfully uncovers the inaccuracies and misinterpretations that characterize the popular view of technology, explaining how and why this view has been created, and offering specific strategies for measuring progress against what is actually known rather than against what its boosters have promised.

Book News Annotation:

While this computer software developer/author who is retired from Microsoft is no technophobe, Seidensticker argues that we must take a more balanced view of technological innovation. He puts high-tech developments in historical perspective to debunk several myths, including the beliefs that the rate of change today is unprecedented and that the Internet has changed everything. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Conventional wisdom says that technology change is exponential, giving us an ever-growing number of exciting new products. According to this view, we live in an unprecedented golden age of technological expansion. Not so, according to ""Future Hype.""

Author Bob Seidensticker, who has an intimate understanding of technology on professional, theoretical, and academic levels, asserts that today's achievements are not unprecedented. He explodes nine major myths of technology, including ""Change is exponential,"" ""Products are adopted faster,"" and ""The Internet changes everything,"" and he argues that we can't control technology change unless we know how it changes. Examining the history of tech hype, Seidensticker uncovers the inaccuracies and misinterpretations that characterize the popular view of technology, explaining how and why this view has been created, and showing how technology change actually works. He concludes with ""hype vaccine,"" specific strategies to become a shrewder technology adopter.

Product Details

ISBN:
9781576753705
Author:
Seidensticker, Bob
Publisher:
Berrett-Koehler Publishers
Subject:
Philosophy & Social Aspects
Subject:
SCIENCE / Philosophy & Social Aspects
Subject:
Philosophy & Aspects
Subject:
Science Reference-Philosophy of Science
Subject:
CourseSmart Subject Description
Subject:
MANAGEMENT, BUSINESS, CHANGE METHODS
Copyright:
Edition Description:
Print PDF
Publication Date:
20060331
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
254
Dimensions:
9.04x6.06x.73 in. .82 lbs.

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Related Subjects

Computers and Internet » Computers Reference » History and Society
History and Social Science » Sociology » General
Reference » Science Reference » General
Reference » Science Reference » Philosophy of Science
Reference » Science Reference » Technology
Science and Mathematics » History of Science » Technology

Future Hype: The Myths of Technology Change Used Trade Paper
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Product details 254 pages Berrett-Koehler Publishers - English 9781576753705 Reviews:
"Synopsis" by ,
Conventional wisdom says that technology change is exponential, giving us an ever-growing number of exciting new products. According to this view, we live in an unprecedented golden age of technological expansion. Not so, according to ""Future Hype.""

Author Bob Seidensticker, who has an intimate understanding of technology on professional, theoretical, and academic levels, asserts that today's achievements are not unprecedented. He explodes nine major myths of technology, including ""Change is exponential,"" ""Products are adopted faster,"" and ""The Internet changes everything,"" and he argues that we can't control technology change unless we know how it changes. Examining the history of tech hype, Seidensticker uncovers the inaccuracies and misinterpretations that characterize the popular view of technology, explaining how and why this view has been created, and showing how technology change actually works. He concludes with ""hype vaccine,"" specific strategies to become a shrewder technology adopter.

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