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2 Burnside Business- Marketing

Lovemarks: The future beyond brands

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Lovemarks: The future beyond brands Cover

 

Synopses & Reviews

Publisher Comments:

"Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.”

—Tom Peters

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping.

The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

Synopsis:

From the worldwide CEO of Saatchi & Saatchi comes an entertaining, elucidating, and inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions: to make the world a better place.

About the Author

Kevin Roberts is CEO Worldwide of ideas company Saatchi & Saatchi, one of the world’s largest and most successful creative organizations, handling more than fifty of the world’s most valuable global brands. Heading a team of more than seven thousand people in eighty-two countries, Roberts led Saatchi & Saatchi to become both Advertising Age and Adweek magazines’ Global Agency Network of the Year in 2003. He is the author of the best-selling book Lovemarks: the future beyond brands (powerHouse Books, 2004), which has now been translated into fourteen languages, with more than 150,000 copies in print.

Product Details

ISBN:
9781576872703
Author:
Roberts, Kevin
Publisher:
powerHouse Books
Foreword by:
Lafley, A. G.
Foreword:
Lafley, A. G.
Author:
Lafley, A. G.
Subject:
Advertising & Promotion
Subject:
Brand name products
Subject:
Marketing - Product Management
Subject:
Branding (Marketing)
Subject:
Trademarks
Subject:
Business-Advertising
Copyright:
Edition Description:
Revised Edition
Publication Date:
20051231
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
248
Dimensions:
937 x 8 x 0.8 in 34.5 oz

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Related Subjects

Arts and Entertainment » Music » General
Business » Advertising
Business » Marketing

Lovemarks: The future beyond brands Used Hardcover
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Product details 248 pages powerHouse Books - English 9781576872703 Reviews:
"Synopsis" by , From the worldwide CEO of Saatchi & Saatchi comes an entertaining, elucidating, and inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions: to make the world a better place.
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