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Customer-Driven It: How Users Are Shaping Technology Industry Growth
Synopses & Reviews
AFTER THE INTERNET bubble burst, the technology industry was left facing a host of unrealized opportunities, from e-commerce to market exchanges. Where will the industry go from here, and who will drive it forward? David Moschella argues that IT industry progress will be driven not by technology suppliers, but by customers who are using those technologies. He introduces the concept of a customer-driven value chain and shows how customers will determine the viability of everything from online advertising to online payment systems, from e-commerce to e-learning. Written for senior managers and strategists, this forward-looking book reveals what must be done in order to fuel the growth of the critical IT industry. David Moschella has been a consultant and analyst in the technology industry for almost twenty years. The author of the highly praised Waves of Power: The Dynamics of Global Technology Leadership, he is a regular columnist for Computerworld.
"Predicting the future of information technology isn't easy — even the mighty Bill Gates long underestimated the influence of the Web — but Moschella is confident enough to do some prognosticating in this innovative book....[I]t neatly distills the major technological advances of this century and peers into the future, to tell readers what other changes are in store for the world of IT." Publishers Weekly
"David Moschella provides a telling bird's-eye view of the post-bubble IT industry, where power has shifted from the supplier to the customer. He proves that customers must now play an active and creative role to generate the industry's next phase of expansion and to realize the initial promise of the Internet." Nobuyuki Idei, Chairman and CEO, Sony Corporation
"Moschella insightfully reveals the critical power shift that is happening in information technology markets. Customer-Driven IT is a must-read for anyone who wants to understand the new IT marketplace." Patrick J. McGovern, Founder and Chairman, International Data Group
Book News Annotation:
The fact that Amazon, eBay, and other information technology consumers are often the reasons that customers buy personal computers, and Internet access is an example of the fact that information technology has changed from having a supply-driven value chain to one that is demand-driven, argues Computerworld columnist Moschella. He attempts to examine the implications of this shift for both suppliers and customers. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)
Includes bibliographical references (p. 239-243) and index.
Table of Contents
Introduction : the evolution of an idea — Part 1: IT patterns and tendencies — Computers have always been difficult — Learning from a supplier-driven IT industry, 1950-2000 — Envisioning a customer-driven industry — When customers have taken the lead — Part 2: A customer-driven IT industry — Business attitudes and resources — Web services and semantic applications — Where business leadership is needed — The emerging e-learning value chain — Consumers and communities — Government as a source of IT industry value — Part 3: Summary and conclusions — Implications for IT suppliers and customers.
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