No Words Wasted Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Original Essays | January 19, 2015

    Emma Hooper: IMG From Musician to Novelist



    I was asleep on the floor of the magicians' apartment. Not one, but three magicians lived there, and their mysterious, mischievous, and sometimes... Continue »
    1. $18.20 Sale Hardcover add to wish list

    spacer
Qualifying orders ship free.
$1.75
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Local Warehouse Business- Marketing

This title in other editions

Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy

by

Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy Cover

 

Synopses & Reviews

Book News Annotation:

With ads and examples from well-known clients (e.g. Starbucks), the CEO of a brand image creation firm extends the trends he covered in Emotional Branding in promoting a marketing approach based on such commandments as "evolve from consumers to people" and "evolve from function to feel" to inspire brand loyalty. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN:
9781581152401
Subtitle:
10 Commandments for Transforming Brand Culture in a Consumer Democracy
Author:
Gobe, Marc
Publisher:
Allworth Press
Location:
New York
Subject:
Marketing - General
Subject:
Marketing
Subject:
Advertising & Promotion
Subject:
Brand name products
Subject:
Consumers' preferences
Subject:
Motivation research
Subject:
General Business & Economics
Edition Description:
Includes bibliographical references and index.
Series Volume:
107-430
Publication Date:
20020901
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
256
Dimensions:
8.76x5.80x.93 in. 1.17 lbs.

Other books you might like

  1. Good to Great: Why Some Companies...
    Used Hardcover $9.95
  2. Retail Success!: Increase Sales,... Used Hardcover $3.48
  3. The future ain't what it used to be... Used Hardcover $9.95
  4. Call of the Mall: The Geography of... Used Trade Paper $8.00
  5. The Eurodollar Futures and Options... New Hardcover $83.25
  6. The Support Economy: Why... New Trade Paper $29.00

Related Subjects

» BLOCKED
» Business » Marketing

Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy Used Hardcover
0 stars - 0 reviews
$1.75 In Stock
Product details 256 pages Watson-Guptill Publications - English 9781581152401 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.