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Q&A | February 27, 2014

Rene Denfeld: IMG Powell’s Q&A: Rene Denfeld



Describe your latest book. The Enchanted is a story narrated by a man on death row. The novel was inspired by my work as a death penalty... Continue »
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    The Enchanted

    Rene Denfeld 9780062285508

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1 Local Warehouse Business- Marketing

This title in other editions

Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy

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Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy Cover

 

Synopses & Reviews

Book News Annotation:

With ads and examples from well-known clients (e.g. Starbucks), the CEO of a brand image creation firm extends the trends he covered in Emotional Branding in promoting a marketing approach based on such commandments as "evolve from consumers to people" and "evolve from function to feel" to inspire brand loyalty. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN:
9781581152401
Subtitle:
10 Commandments for Transforming Brand Culture in a Consumer Democracy
Author:
Gobe, Marc
Publisher:
Allworth Press
Location:
New York
Subject:
Marketing - General
Subject:
Marketing
Subject:
Advertising & Promotion
Subject:
Brand name products
Subject:
Consumers' preferences
Subject:
Motivation research
Subject:
General Business & Economics
Edition Description:
Includes bibliographical references and index.
Series Volume:
107-430
Publication Date:
20020901
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
256
Dimensions:
8.76x5.80x.93 in. 1.17 lbs.

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Related Subjects


Business » Marketing

Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy Used Hardcover
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Product details 256 pages Watson-Guptill Publications - English 9781581152401 Reviews:
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