Time for Team Work:
David Cole Calls Upon Authors and Publishers to Combine Their Marketing Efforts

When author Ronald Peters signed his first book with a mid-size publishing house, things looked great at first. Yet as soon as his book entered the marketing process, trouble arose. Peters felt that his publisher never did enough to promote his book. The publisher’s marketing staff felt that Peters was nurturing unrealistic expectations towards their capacities. Hours were spent calming hurt feelings—time that no publisher or author can afford to waste, says David Cole.

Cole is a prominent book marketing consultant and the author of The Complete Guide to Book Marketing, Revised Edition. He thinks that as publishers (and their authors) are competing with increasingly powerful media conglomerates, it is ever more important for the two to cooperate on marketing issues. His book helps both authors and publishers understand what works in today’s competitive marketplace—and what each can do to maximize the marketing impact.

Highlights of The Complete Guide to Book Marketing, Revised Edition:
* low-risk strategies for book marketing in a tight economy, such as marketing of reprints and back list titles
* real-life examples of successful marketing strategies from countless small and mid-level publishers
* strategies for breaking into the lucrative education market
* discusses book marketing within the context of the entire publishing enterprise
* special focus on e-book marketing and print-on-demand

The Complete Guide to Book Marketing, Revised Edition features systematic and result-oriented approaches to reaching the largest possible markets while staying cost-effective. Chapters cover building a publishing identity; knowing your audience and cultivating feedback from them; creating an attractive book package; distributor partnerships; marketing to libraries; selling on the Internet and other non-bookstore sales; developing a strong public relations strategy; and implementing an effective publicity campaign.

New authors often are surprised at how much marketing publishers have come to expect they will do themselves to ensure their book's success; Cole, a longtime marketing consultant and previously marketing director of Nolo Press, explains why this is, and what authors, publishers, and self-publishers can do to make works stand out in the crowded marketplace. The revised edition includes low-risk strategies for book marketing in a tight economy (such as marketing reprints and backlist titles), discusses strategies for breaking into the education market, and looks at e-book marketing and print-on-demand.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

"The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you need this book close at hand." Tony Lyons, president and publisher, The Lyons Press

"Without a doubt this is the best book on the subject. I'll be recommending it to all our clients and any publisher or author who wants to know more about marketing." Randall Beek, president, Consortium Book Sales & Distribution

"David Cole's straight-talking, clear-headed book about the basics of book marketing is valuable not only on its own but also as a complement to more pie-in-the-sky guides." Judith Appelbaum, author of How to Get Happily Published, managing director, Sensible Solutions, Inc

With an intense focus on strategy that won't be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry. Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.