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More copies of this ISBN:Seeing What's Next: Using the Theories of Innovation To Predict Industry Changeby Clayton M. Christensen
Synopses & ReviewsPublisher Comments:Based on proven theories outlined in Christensen's landmark books "The Innovator's Dilemma and "The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decisio-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Book News Annotation:Can disruption be useful? Christensen (business administration,
Harvard Business School) and his collaborators believe so. They
predict industry change using theories of innovation, locating new
organizations that use simple, convenient, low-cost innovations to
overpower incumbents. Noting that data only describes the past, they
assert that working from theories can be useful in predicting such
disruptions at an industry, national, or international level. Their
examples and case studies include Western Electric, which lost its
monopoly over telephone equipment in a lawsuit with a tiny upstart
competitor. They also examine the intrusion of discount airlines into
a deregulated market, the reasons why new entrants and not
established firms created the semiconductor industry, and why for-
profit higher education providers are disruptive innovators.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Synopsis:An internationally renowned innovation expert and his research partners present a groundbreaking framework for predicting outcomes in the evolution of any industry by using the theories of innovation to predict industry change. What Our Readers Are SayingAdd a comment for a chance to win!
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