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1 Hawthorne Business- Marketing

Purple Cow: Transform Your Business by Being Remarkable

by

Purple Cow: Transform Your Business by Being Remarkable Cover

ISBN13: 9781591840213
ISBN10: 159184021x
Condition: Standard
Dustjacket: Standard
All Product Details

Only 1 left in stock at $7.95!

 

Out of Print

Synopses & Reviews

Publisher Comments:

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed — Pricing, Promotion, Publicity, to name a few — aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff — a lot of brown cows — but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

Review:

"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice — be outrageous, tell the truth, test the limits and never settle for just 'very good' — is solid and timely." Publishers Weekly

Review:

"I love this book! Part wakeup call, part action plan, Seth Godin's Purple Cow shows organizations how to add distinction — and avoid extinction — in today's new economy." Tom Kelley, author of The Art of Innovation

Synopsis:

In Purple Cow, Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

Synopsis:

A full-color ABC book for grown-ups, with a powerful message about doing great work
and#160;
V is for Vulnerable looks and feels like a classic picture book. But itandrsquo;s not for kids, itandrsquo;s for hardworking adults. It highlights twenty-six of Seth Godinandrsquo;s principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod. A sample:
and#160;
A is for Anxiety, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and youandrsquo;ll soon come to believe them. Worry is not preparation, and anxiety doesnandrsquo;t make you better.
and#160;
F is for Feedback, which can be either a crutch or a weapon. Use it to make your work smaller, safer, and more likely to please everyone (and fail in the long run). Or use it as a lever to further push you to embrace what you fear and what youandrsquo;re capable of.
and#160;
This is unlike any previous Godin book and makes a great gift, both for loyal fans and those whoandrsquo;ve never read him before.

Synopsis:

“Were surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.”
—From the blog post "Whatcha Gonna Do with That Duck?"
 
Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, hes best known for the daily burst of insight he provides every morning, rain or shine, via Seths Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, inno­vation, creativity, and more. Much of his writing is inspirational and some is incendiary.
 
Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include:
  • A marketing lesson from the Apocalypse
  • No, everything is not going to be okay
  • Organized bravery
  • Choose your customers, choose your future
  • Paying attention to the attention economy
  • Bandits and philanthropists
 
Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us.
 
Made for dipping into again and again, Whatcha Gonna Do with That Duck? is a classic for fans both old and new.

About the Author

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 1 comment:

Taylor, November 7, 2009 (view all comments by Taylor)
This is a very good book, but it's not remarkable. However it is about trying to be remarkable, and while what Godin says is very useful, it's also nothing new. I've seen this book get a lot of hype, and I can see why it has gotten such hype, especially with the current economy, and businesses wanting to stand out and be more relevant, and certainly Godin exemplifies what he talks about, as is evidenced by Squidoo and his books. At the same time, what would have made Purple Cow remarkable would be more than just telling stories of what other people have done. Providing some exercises, or some in-depth case studies, as opposed to brief anecdotes provided, may have made it remarkable. Unfortunately, and ironically, with this book Godin has fallen into the very trap he discusses in it: His ideas have become so commonplace, they are no longer remarkable.
Was this comment helpful? | Yes | No

Product Details

ISBN:
9781591840213
Subtitle:
Transform Your Business by Being Remarkable
Author:
Godin, Seth
Author:
Levy, Doug
Author:
Garfield, Bob
Author:
MacLeod, Hugh
Publisher:
Portfolio Trade
Location:
New York
Subject:
Marketing - General
Subject:
Marketing
Subject:
Advertising & Promotion
Subject:
Marketing - Product Management
Subject:
Motivational
Subject:
General Business & Economics
Copyright:
Edition Description:
Paperback / softback
Series Volume:
v. 15, no. 2 (D)
Publication Date:
20130307
Binding:
Hardback
Grade Level:
from 12
Language:
English
Illustrations:
4/c, fully illustrated
Pages:
224
Dimensions:
9 x 6 in 1 lb
Age Level:
from 18

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Related Subjects

Business » General
Business » Management
Business » Marketing
Business » Small Businesses » Operations

Purple Cow: Transform Your Business by Being Remarkable Used Hardcover
0 stars - 0 reviews
$7.95 In Stock
Product details 224 pages Portfolio Hardcover - English 9781591840213 Reviews:
"Review" by , "Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice — be outrageous, tell the truth, test the limits and never settle for just 'very good' — is solid and timely."
"Review" by , "I love this book! Part wakeup call, part action plan, Seth Godin's Purple Cow shows organizations how to add distinction — and avoid extinction — in today's new economy."
"Synopsis" by , In Purple Cow, Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
"Synopsis" by ,
A full-color ABC book for grown-ups, with a powerful message about doing great work
and#160;
V is for Vulnerable looks and feels like a classic picture book. But itandrsquo;s not for kids, itandrsquo;s for hardworking adults. It highlights twenty-six of Seth Godinandrsquo;s principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod. A sample:
and#160;
A is for Anxiety, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and youandrsquo;ll soon come to believe them. Worry is not preparation, and anxiety doesnandrsquo;t make you better.
and#160;
F is for Feedback, which can be either a crutch or a weapon. Use it to make your work smaller, safer, and more likely to please everyone (and fail in the long run). Or use it as a lever to further push you to embrace what you fear and what youandrsquo;re capable of.
and#160;
This is unlike any previous Godin book and makes a great gift, both for loyal fans and those whoandrsquo;ve never read him before.

"Synopsis" by ,
“Were surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.”
—From the blog post "Whatcha Gonna Do with That Duck?"
 
Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, hes best known for the daily burst of insight he provides every morning, rain or shine, via Seths Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, inno­vation, creativity, and more. Much of his writing is inspirational and some is incendiary.
 
Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include:
  • A marketing lesson from the Apocalypse
  • No, everything is not going to be okay
  • Organized bravery
  • Choose your customers, choose your future
  • Paying attention to the attention economy
  • Bandits and philanthropists
 
Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us.
 
Made for dipping into again and again, Whatcha Gonna Do with That Duck? is a classic for fans both old and new.
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