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Purple Cow: Transform Your Business by Being Remarkableby Seth Godin
Out of Print
Synopses & Reviews
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed — Pricing, Promotion, Publicity, to name a few — aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff — a lot of brown cows — but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice — be outrageous, tell the truth, test the limits and never settle for just 'very good' — is solid and timely." Publishers Weekly
"I love this book! Part wakeup call, part action plan, Seth Godin's Purple Cow shows organizations how to add distinction — and avoid extinction — in today's new economy." Tom Kelley, author of The Art of Innovation
In Purple Cow, Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Finally available in bookstores, Seth Godins cult classic on the future of marketing
For generations, marketers, industrialists, and politicians have catered their message to the normal and have tried to tell consumers what they should buy, use and, want. In an industrial, mass-market-driven world, this was efficient and it worked... until now.
The internet has demolished the mass market and weird is the new normal. Human beings prefer to organize in tribes, into groups of people who share a leader or a culture or a definition of normal. The rise of addressable tribes, of mini-communities and people obsessed with causes, hobbies, and passions is changing politics, economics, marketing, manufacturing, and everything else.
In We Are All Weird, Seth Godin shows how catering to the masses created the last version of our culture, but is failing with this one. Godin challenges marketers and businesses to embrace the new landscape and find ways to connect with the weird. Marketers can fight to protect the status quo (and lose) or engage in this important revolution. In this bold manifesto, Godin calls for the beginning of offering people more choices and interests, and giving them more authority to operate in ways that reflect their own unique values.
People who care now have the power to step forward and insist that the world work in a different way. There is a new era of embracing weirdness is upon us and by enabling choice we allow passion to survive and thrive.
A full-color ABC book for grown-ups, with a powerful message about doing great work
V is for Vulnerable looks and feels like a classic picture book. But itandrsquo;s not for kids, itandrsquo;s for hardworking adults. It highlights twenty-six of Seth Godinandrsquo;s principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod. A sample:
A is for Anxiety, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and youandrsquo;ll soon come to believe them. Worry is not preparation, and anxiety doesnandrsquo;t make you better.
F is for Feedback, which can be either a crutch or a weapon. Use it to make your work smaller, safer, and more likely to please everyone (and fail in the long run). Or use it as a lever to further push you to embrace what you fear and what youandrsquo;re capable of.
This is unlike any previous Godin book and makes a great gift, both for loyal fans and those whoandrsquo;ve never read him before.
About the Author
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
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