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Purple Cow: Transform Your Business by Being Remarkableby Seth Godin
Out of Print
Synopses & Reviews
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed — Pricing, Promotion, Publicity, to name a few — aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff — a lot of brown cows — but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice — be outrageous, tell the truth, test the limits and never settle for just 'very good' — is solid and timely." Publishers Weekly
"I love this book! Part wakeup call, part action plan, Seth Godin's Purple Cow shows organizations how to add distinction — and avoid extinction — in today's new economy." Tom Kelley, author of The Art of Innovation
In Purple Cow, Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
A full-color ABC book for grown-ups, with a powerful message about doing great work
V is for Vulnerable looks and feels like a classic picture book. But itandrsquo;s not for kids, itandrsquo;s for hardworking adults. It highlights twenty-six of Seth Godinandrsquo;s principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod. A sample:
A is for Anxiety, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and youandrsquo;ll soon come to believe them. Worry is not preparation, and anxiety doesnandrsquo;t make you better.
F is for Feedback, which can be either a crutch or a weapon. Use it to make your work smaller, safer, and more likely to please everyone (and fail in the long run). Or use it as a lever to further push you to embrace what you fear and what youandrsquo;re capable of.
This is unlike any previous Godin book and makes a great gift, both for loyal fans and those whoandrsquo;ve never read him before.
Were surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.”
—From the blog post "Whatcha Gonna Do with That Duck?"
Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, hes best known for the daily burst of insight he provides every morning, rain or shine, via Seths Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, inno­vation, creativity, and more. Much of his writing is inspirational and some is incendiary.
Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include:
Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us.
Made for dipping into again and again, Whatcha Gonna Do with That Duck? is a classic for fans both old and new.
About the Author
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
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