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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting a
by Guy Kawasaki

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting a Cover

About This Book

ISBN13: 9781591840565
ISBN10: 1591840562
Condition: Standard
Dustjacket: Standard
All Product Details

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Synopses & Reviews

Publisher Comments:

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companieswhether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GISTGreat Ideas for Starting Thingsincluding his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

Review:

"Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with 'GIST' ('great ideas for starting things'), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities — start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters — that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees. (Sept. 9) Forecast: Drawn in part from readers of the Forbes column from which the book takes its title, Kawasaki's fan base will seek this one out (and overlook the weaker sections to get to the usable nuggets)." Publishers Weekly (Copyright 2004 Reed Business Information, Inc.)

Synopsis:

A new product, a new service, a new company, a new division, a new anything--where there's a will, here's the way, with Kawasaki's essential steps to launching one's dreams.
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About the Author

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.
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Table of Contents

Contents

A friend is one to whom you can pour out the contents of your heart, chaff and grain alike. Knowing that the gentlest of hands will take and sift it, keep what is worth keeping, and with a breath of kindness, blow the rest away.

anonymous

Read Me First xi

Causation

Chapter 1: The Art of Starting 3

Articulation

Chapter 2:The Art of Positioning 29

Chapter 3:The Art of Pitching 44

Chapter 4:The Art of Writing a Business Plan 66

Activation

Chapter 5:The Art of Bootstrapping 79

Chapter 6:The Art of Recruiting 100

Chapter 7:The Art of Raising Capital 119

Proliferation

Chapter 8:The Art of Partnering 151

Chapter 9:The Art of Branding 167

Chapter 10:The Art of Rainmaking 192

Obligation

Chapter 11:The Art of Being a Mensch 211

Afterword 217

Index 219


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Product Details

ISBN:
9781591840565
Subtitle:
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author:
Kawasaki, Guy
Author:
Kawasaki, Guy
Publisher:
Portfolio
Subject:
General
Subject:
Entrepreneurship
Subject:
New Business Enterprises
Subject:
Small Business
Publication Date:
September 2004
Binding:
Hardcover
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
240
Dimensions:
9.48x6.47x.85 in. .96 lbs.
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