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About This Book
ISBN13: 9781591840565 |
Synopses & Reviews
Publisher Comments:
The Art of the Start will give you the essential steps to launch great products, services, and companieswhether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GISTGreat Ideas for Starting Thingsincluding his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.
At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
Review:
Synopsis:
About the Author
Table of Contents
A friend is one to whom you can pour out the contents of your heart, chaff and grain alike. Knowing that the gentlest of hands will take and sift it, keep what is worth keeping, and with a breath of kindness, blow the rest away.
anonymous
Read Me First xi
Causation
Chapter 1: The Art of Starting 3
Articulation
Chapter 2:The Art of Positioning 29
Chapter 3:The Art of Pitching 44
Chapter 4:The Art of Writing a Business Plan 66
Activation
Chapter 5:The Art of Bootstrapping 79
Chapter 6:The Art of Recruiting 100
Chapter 7:The Art of Raising Capital 119
Proliferation
Chapter 8:The Art of Partnering 151
Chapter 9:The Art of Branding 167
Chapter 10:The Art of Rainmaking 192
Obligation
Chapter 11:The Art of Being a Mensch 211
Afterword 217
Index 219
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Product Details
- ISBN:
- 9781591840565
- Subtitle:
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- Author:
- Author:
- Publisher:
- Portfolio
- Subject:
- General
- Subject:
- Entrepreneurship
- Subject:
- New Business Enterprises
- Subject:
- Small Business
- Publication Date:
- September 2004
- Binding:
- Hardcover
- Grade Level:
- General/trade
- Language:
- English
- Illustrations:
- Y
- Pages:
- 240
- Dimensions:
- 9.48x6.47x.85 in. .96 lbs.











