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Original Essays | September 4, 2014

Edward E. Baptist: IMG The Two Bodies of The Half Has Never Been Told: Slavery and the Making of American Capitalism



My new book, The Half Has Never Been Told: Slavery and the Making of American Capitalism, is the story of two bodies. The first body was the new... Continue »
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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right Cover

 

Synopses & Reviews

Publisher Comments:

The definitive guide to corporate blogging, and why every organization needs to join this marketing revolution

So many blogs, so little time. Is it too late to start, now that the blogging craze has reached critical mass? Absolutely not!

Picture a focus group, a viral marketing campaign, and your own news station all rolled up into one. Now wrap that into a low-cost, easy-to-use, always-on Web site. That is what effective corporate blogging is.

At first, business blogging was ideal for free agents and entrepreneurs who needed a cheap way to get their message out. Now, the big guys are tapping the amazing power of a great blog. But the key word is great. A corporate blog tha‛s boring or deceptive is worse than none at all.

In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging, answering important questions such as:

• How much time will it take?

• What about the legal risks?

• Who in my company should blog?

• What are the best corporate blogs out there?

In an informal, provocative style and without technical jargon, Weil explains how to create a blog tha‛s engaging, smart, and likely to grow an audience.

Synopsis:

In an informal, provocative, technical-jargon-free style, Weil explains why every organization needs to join this marketing revolution, and then reveals how to create a blog that's engaging, smart, and likely to attract an audience.

About the Author

Debbie Weil is a popular speaker, marketing consultant, and publisher of the award- winning e-newsletter WordBiz Report, which has 15,000 subscribers. She has appeared in print and on television numerous times to explain how successful corporate blogging really works.

Product Details

ISBN:
9781591841258
Subtitle:
Absolutely Everything You Need to Know to Get It Right
Author:
Weil, Debbie
Foreword:
Lutz, Bob
Publisher:
Portfolio Hardcover
Subject:
Sales & Selling - Techniques
Subject:
Advertising & Promotion
Subject:
Business Communication
Subject:
E-Commerce - Internet Marketing
Subject:
Blogs
Copyright:
Edition Description:
Hardback
Publication Date:
20060803
Binding:
Hardback
Grade Level:
from 12
Language:
English
Illustrations:
Y
Pages:
240
Dimensions:
8.34x6.02x.90 in. .76 lbs.
Age Level:
from 18

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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right Used Hardcover
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Product details 240 pages Portfolio - English 9781591841258 Reviews:
"Synopsis" by , In an informal, provocative, technical-jargon-free style, Weil explains why every organization needs to join this marketing revolution, and then reveals how to create a blog that's engaging, smart, and likely to attract an audience.
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