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Wikinomics: How Mass Collaboration Changes Everything

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Wikinomics: How Mass Collaboration Changes Everything Cover

ISBN13: 9781591841388
ISBN10: 1591841380
Condition: Standard
Dustjacket: Standard
All Product Details

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Synopses & Reviews

Publisher Comments:

In just the last few years, traditional collaboration — in a meeting room, a conference call, even a convention center — has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:

  • Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
  • Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
  • Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
  • An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century

Review:

"Companies would do well to study how enterprises such as YouTube and MySpace have become online powerhouses by harnessing the attention and energy of millions of Internet users. The book is especially valuable for its clear and ultimately persuasive analysis, bolstered by vivid examples, of what is potentially a profound economic change." Wall Street Journal

Review:

"[Tapscott and Williams] have authored a paean to the value of individual empowerment in all sectors." Cleveland Plain Dealer

Review:

"[A] clear and exciting preview of how peer innovation will change everything." Booklist

Review:

"In-depth profiles of companies and individuals make the book helpful for all types of businesses." Library Journal

Book News Annotation:

Tapscott (management, U. of Toronto) and Williams (resesarch, London School of Economics) explore the phenomenon of global collaboration demonstrated on YouTube, Wikipedia, The Human Genome Project, and other websites, offering insights to businesses on using open source strategies to expand research and development and marketing success. Sharing stories from Best Buy, Boeing, BMW, and other companies, the authors demonstrate that while the phenomenon is widely seen as undermining the right and need of a company to make a profit, online collaboration within and between firms, as well as with the greater public, holds great potential to boost business, not hinder it.
Annotation 2007 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

Tapscott (management, U. of Toronto) and Williams (resesarch, London School of Economics) explore the phenomenon of global collaboration demonstrated on YouTube, Wikipedia, The Human Genome Project, and other websites, offering insights to businesses on using open source strategies to expand research and development and marketing success. Sharing stories from Best Buy, Boeing, BMW, and other companies, the authors demonstrate that while the phenomenon is widely seen as undermining the right and need of a company to make a profit, online collaboration within and between firms, as well as with the greater public, holds great potential to boost business, not hinder it. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.

This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

About the Author

Don Tapscott is chief executive of New Paradigm, a think tank and strategy consulting company he founded in 1992. He is the author of ten books, including the bestsellers Paradigm Shift, The Digital Economy, Growing Up Digital, The Naked Corporation and Digital Capital. He teaches at the Rotman School of Management at the University of Toronto.

Anthony D. Williams is a research director at New Paradigm. He holds a maste‛s of research from the London School of Economics where he has been teaching over the last year. He leads New Paradig‛s work in the areas of innovation and intellectual property.

What Our Readers Are Saying

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Average customer rating based on 2 comments:

Channing, December 8, 2008 (view all comments by Channing)
Highly recommended. Presents background and rules for participating in the digital economy. This is the book that is constantly cited as a defining work on the subject.
Was this comment helpful? | Yes | No
(13 of 23 readers found this comment helpful)
sukristiono, February 24, 2008 (view all comments by sukristiono)
It's call a market era now. Ihe world is now in the condition that makes everything become comodity. So, i think this book is excellent in telling us what world is like now.
Was this comment helpful? | Yes | No
(7 of 14 readers found this comment helpful)
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Product Details

ISBN:
9781591841388
Subtitle:
How Mass Collaboration Changes Everything
Author:
Don Tapscott and Anthony D. Williams
Author:
Tapscott, Don
Author:
Williams, Anthony D.
Publisher:
Portfolio Hardcover
Subject:
Telecommunications
Subject:
Internet - World Wide Web
Subject:
Creative ability in business
Subject:
Business networks
Subject:
Business Communication - General
Subject:
Management
Copyright:
Edition Description:
Hardback
Publication Date:
20080417
Binding:
Hardback
Grade Level:
from 12
Language:
English
Pages:
368
Dimensions:
9.34x6.32x1.15 in. 1.13 lbs.
Age Level:
from 18

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Related Subjects


Business » General
Business » Human Resource Management
Business » Management
Business » eCommerce
Computers and Internet » Computers Reference » General
Computers and Internet » Internet » General
Fiction and Poetry » Literature » A to Z

Wikinomics: How Mass Collaboration Changes Everything Used Hardcover
0 stars - 0 reviews
$3.75 In Stock
Product details 368 pages Portfolio - English 9781591841388 Reviews:
"Review" by , "Companies would do well to study how enterprises such as YouTube and MySpace have become online powerhouses by harnessing the attention and energy of millions of Internet users. The book is especially valuable for its clear and ultimately persuasive analysis, bolstered by vivid examples, of what is potentially a profound economic change."
"Review" by , "[Tapscott and Williams] have authored a paean to the value of individual empowerment in all sectors."
"Review" by , "[A] clear and exciting preview of how peer innovation will change everything."
"Review" by , "In-depth profiles of companies and individuals make the book helpful for all types of businesses."
"Synopsis" by ,
The acclaimed bestseller that's teaching the world about the power of mass collaboration.

Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.

This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

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