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The Zeroes: My Misadventures in the Decade Wall Street Went Insane

by

The Zeroes: My Misadventures in the Decade Wall Street Went Insane Cover

 

Synopses & Reviews

Publisher Comments:

What Liar's Poker was to the 1980s, The Zeroes is to the first decade of the new century: an insider's memoir of a gilded era when Wall Street went insane-and took the rest of us down with it.

Randall Lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white-hot center of the biggest boom in history. Almost by accident, a man who drove a beat-up Subaru and lived in a rented walk-up became the go-to guy for big shots with nine-figure incomes.

Lane's saga began with a simple idea: a glossy magazine exclusively for and about traders, which would treat them like rock stars and entice them to splurge on luxury goods. Trader Monthly was an instant hit around the world. Wall Streeters loved the spotlight, and advertisers like Gulfstream, Maybach, and Bulgari loved the marketing opportunity.

To accelerate the buzz, Lane's staff threw parties featuring celebrities, premium steaks, cigars, and top-shelf vodka. Nothing was too expensive or too outrageous. Private jets in Napa Valley. Casino nights in London. And $1,000-a- seat boxing matches in New York, where traders from Goldman Sachs and Bear Stearns pounded each other in front of tuxedoed throngs.

Before long, Wall Street's rich and powerful trusted Lane as a fellow insider- the guy who could turn an anonymous trader into a cover model and media darling. And the rest of the world sought him out as a way to tap into Wall Street's riches. As he emptied his bank account to help keep his little company afloat, he became a nexus for the absurd. Traders who turned 9/11 and Hurricane Katrina into multimillion-dollar windfalls. John McCain closing out the craps tables during an all-night gambling binge. Pop artist Peter Max hustling hundreds of thousands of dollars by selling traders paint-by-numbers portraits. Al Gore, John Travolta, Moby. Corrupt Caribbean rulers, the mobsters from Goodfellas, the pope. And a retired baseball star turned market guru named Lenny Dykstra, whose rise and fall was a great metaphor for the decade. All played roles in Lane's increasingly surreal world.

When the crash of 2008 hit, Lane's company and life savings were destroyed along with the high-flying traders and dealmakers his magazines exalted. But Lane walked away with something more lasting: an incredible true story, told by a skilled writer and reporter who sat squarely in the middle of one of the critical periods in modern financial and cultural history. People will turn to The Zeroes for many years to come, to find out what the era was really like.

Synopsis:

Magazine entrepreneur Lane had a prime seat at Wall Street's biggest greed fest. "The Zeroes" is a memoir of the excesses and bad behavior from an outsider who got pulled into a crazy, self-contained world.

Synopsis:

"A delicious, salacious recounting of Wall Street's bloated decade . . . marvelously readable." -BusinessWeek

Randall lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white-hot center of the biggest boom in history. Almost by accident, a man who drove a beat-up Subaru and lived in a rented walk-up became the go-to guy for big shots with nine-figure incomes.

Lane's saga began with a simple idea: a glossy magazine exclusively for and about traders, which would treat them like rock stars and entice them to splurge on luxury goods. Trader Monthly was an instant hit around the world. To accelerate the buzz, Lane's staff threw parties featuring celebrities, premium steaks, cigars, and top- shelf vodka. Before long, Wall Street's rich and powerful trusted Lane as a fellow insider-the guy who could turn an anonymous trader into a cover model and media darling.

When the crash hit, lane's company and life savings were destroyed. But he walked away with something more lasting: an incredible true story.

Synopsis:

An insider's memoir of the greed, excess, and demise of the high- flying hedge fund and trader lifestyle

Magazine entrepreneur Randall Lane had a prime seat at Wall Street's biggest greed fest. The Zeroes is a memoir of the excesses and bad behavior from an outsider who got pulled into a crazy, self- contained world. Among his eye-popping true stories:

a How fortunes were made, from the million-dollar score made in the thirty-minute gap between the collapse of the two Twin Towers on 9/11, to the man who personally made $4 billion from the 2008 housing meltdown.

a How fortunes were spent, from Lane's $1,000-per-seat trader-versus- trader boxing matches to $60 million bidding wars for Gulfstream jets.

a How Lane crossed paths with dozens of famous people who tried to cash in on the feeding frenzy or found themselves in the middle of it, including Diana Ross, Alex Rodriguez, Al Gore, John Travolta, half the 1986 Mets, and virtually every major player involved in the economic collapse.

When the crash hit, Lane's company and personal portfolio were destroyed along with the high-flying traders his magazines celebrated. The Wall Street Journal called his magazines' demise one of those moments when a chance arrow of history scores a perfect bull's- eye on a deserving target. Even Lane has to agree.

In the tradition of Michael Lewis's Liar's Poker, this memoir will serve as a timeless reference when people in the future ask, What were the Zeroes really like?

About the Author

Randall Lane is a journalist and entrepreneur. As CEO and editor in chief of Doubledown Media, he founded or relaunched six magazines, including Trader Monthly, Dealmaker, and Private Air. A National Magazine Award finalist, he has written for The New York Times, The Wall Street Journal, and Slate. He is currently editor at large at The Daily Beast. He lives in New York City.

Product Details

ISBN:
9781591843290
Subtitle:
My Misadventures in the Decade Wall Street Went Insane
Author:
Lane, Randall
Publisher:
Portfolio Trade
Subject:
Business
Subject:
Personal Memoirs
Subject:
Financial crises -- United States -- History.
Subject:
United States--Economic conditions--2001-
Subject:
Biography/Business
Edition Description:
Paperback / softback
Publication Date:
20110830
Binding:
Hardback
Grade Level:
from 12
Language:
English
Illustrations:
half-tone images on part title pages
Pages:
368
Dimensions:
9.26x6.60x1.18 in. 1.25 lbs.
Age Level:
17-17

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Related Subjects

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The Zeroes: My Misadventures in the Decade Wall Street Went Insane Used Hardcover
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Product details 368 pages Portfolio - English 9781591843290 Reviews:
"Synopsis" by , Magazine entrepreneur Lane had a prime seat at Wall Street's biggest greed fest. "The Zeroes" is a memoir of the excesses and bad behavior from an outsider who got pulled into a crazy, self-contained world.
"Synopsis" by ,

"A delicious, salacious recounting of Wall Street's bloated decade . . . marvelously readable." -BusinessWeek

Randall lane never set out to become a Wall Street power broker. But during the decade he calls the Zeroes, he started a small magazine company that put him near the white-hot center of the biggest boom in history. Almost by accident, a man who drove a beat-up Subaru and lived in a rented walk-up became the go-to guy for big shots with nine-figure incomes.

Lane's saga began with a simple idea: a glossy magazine exclusively for and about traders, which would treat them like rock stars and entice them to splurge on luxury goods. Trader Monthly was an instant hit around the world. To accelerate the buzz, Lane's staff threw parties featuring celebrities, premium steaks, cigars, and top- shelf vodka. Before long, Wall Street's rich and powerful trusted Lane as a fellow insider-the guy who could turn an anonymous trader into a cover model and media darling.

When the crash hit, lane's company and life savings were destroyed. But he walked away with something more lasting: an incredible true story.

"Synopsis" by , An insider's memoir of the greed, excess, and demise of the high- flying hedge fund and trader lifestyle

Magazine entrepreneur Randall Lane had a prime seat at Wall Street's biggest greed fest. The Zeroes is a memoir of the excesses and bad behavior from an outsider who got pulled into a crazy, self- contained world. Among his eye-popping true stories:

a How fortunes were made, from the million-dollar score made in the thirty-minute gap between the collapse of the two Twin Towers on 9/11, to the man who personally made $4 billion from the 2008 housing meltdown.

a How fortunes were spent, from Lane's $1,000-per-seat trader-versus- trader boxing matches to $60 million bidding wars for Gulfstream jets.

a How Lane crossed paths with dozens of famous people who tried to cash in on the feeding frenzy or found themselves in the middle of it, including Diana Ross, Alex Rodriguez, Al Gore, John Travolta, half the 1986 Mets, and virtually every major player involved in the economic collapse.

When the crash hit, Lane's company and personal portfolio were destroyed along with the high-flying traders his magazines celebrated. The Wall Street Journal called his magazines' demise one of those moments when a chance arrow of history scores a perfect bull's- eye on a deserving target. Even Lane has to agree.

In the tradition of Michael Lewis's Liar's Poker, this memoir will serve as a timeless reference when people in the future ask, What were the Zeroes really like?

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