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The Accidental Creative: How to Be Brilliant at a Moment's Noticeby Todd Henry
Synopses & Reviews
"Embrace the importance of now and refuse to allow the lull of comfort, fear, familiarity, and ego to prevent you from taking action on your ambitions...The cost of inaction is vast. Don't go to your grave with your best work inside of you. Choose to die empty."
Most of us live with the stubborn idea that well always have tomorrow to do our most important and valuable work. We fill our days with frantic activity, bouncing from task to task, scrambling to make deadlines and chase the next promotion. But by the end of each day were often left asking ourselves, Does the work I did today really matter? We feel the ticking of the clock, but were stuck in first gear, unsure of the path forward and without a road map to guide us.
Heres the hard truth: sooner or later all of our tomorrows will run out, so how we choose to spend today is significant. Each day that we postpone difficult tasks and succumb to the clutter that chokes creativity, discipline, and innovation results in a net deficit to the world, our organizations, and ourselves.
Die Empty is a tool for people who arent willing to put off their most important work for another day. Todd Henry explains the forces that keep us in stagnation and introduces a process for instilling consistent practices into your life that will keep you on a true and steady course.
Its not about slaving over a project or living on a whim—its about embracing the idea that time is finite and making the unique contribution to the world that only you can make. Henry shows how to cultivate the mind-set and the methods you need to sustain your enthusiasm, push through mental barriers, and unleash your best work each day. His guiding principles and checkpoints include:
DEFINE YOUR BATTLES: Counter aimlessness by defining your goals wisely and build your life around achieving them.
BE FIERCELY CURIOUS: Prevent boredom from dulling your senses by approaching your work with curiosity.
STEP OUT OF YOUR COMFORT ZONE: Make a valuable contribution to the world by getting uncomfortable and embracing lifelong growth and skill development.
Sure to bring clarity and a sense of urgency to how you approach your work every day, Die Empty will help you reach for and achieve your goals.
"Henry, founder and CEO of the consulting firm Accidental Creative, has been helping 'creatives' maximize their efficiency for years. Here he aims to help individuals in explicitly creative professions, like writers and designers, establish enough structure to get the most out of their process — and 'accidental creatives,' such as managers, consultants, and salespeople, to unlock their latent imaginative, artistic abilities. He tells both groups: 'Don't go to the grave with your best work still inside of you. Die empty.' He discusses the challenges and stresses of careers that pay workers not on their time but on the value they create, and which require them to overcome greater-than-usual emotional hurdles. With references to a plethora of business and personal-growth gurus, including Keith Ferrazzi and Tony Schwartz, he guides readers through a system of increasing productivity and effectiveness, monthly checkpoints, self-definition, and how to identify and seize new opportunities. Even if his one-size-fits-all setup is broad and somewhat of a stretch, his can-do attitude and encouragement is contagious. (July)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
Todd Henry has spent years breaking down the secrets of highly effective creatives. Read this book and prepare to ramp up your brilliance!”
—Chris Guillebeau, author of The Art of Nonconformity
Many of us assume that our creative process is beyond our ability to influence, and pay attention to it only when it isnt working properly. For the most part, we go about our daily tasks and everything just works.” Until it doesnt.
Adding to this lack of understanding is the rapidly accelerating pace of work. Each day we are face escalating expectations and a continual squeeze to do more with less. We are asked to produce an ever-increasing amount of brilliance in an ever-shrinking amount of time. There is an unspoken (or spoken!) expectation that well be accessible 24/7, and as a result we frequently feel like were always on.”
Now business creativity expert Todd Henry explains how to unleash your creative potential. Whether youre a creative by trade or an accidental creative,” this book will help you quickly and effectively integrate new ideas into your daily life.
A must-read for anyone interested in moving from inspiration to action.” —Cal Newport, author of So Good They Cant Ignore You
Most of us fill our days with frantic activity, bouncing from task to task, scrambling to make deadlines and chase the next promotion. But by the end of each day were often left wondering if any of it really mattered. We feel the ticking of the clock, but were unsure of the path forward.
Die Empty is a tool for people who arent willing to put off their most important work for another day. Todd Henry explains the forces that lead to stagnation and introduces practices that will keep you on a true and steady course.
The key is embracing the idea that time is finite, so you should focus on the unique contribution to the world that only you can make. Henry shows how to sustain your enthusiasm, push through mental barriers, and unleash your best work each day.
About the Author
Todd Henry is the founder and CEO of Accidental Creative, a consultancy that helps organizations generate ideas. He is the author of The Accidental Creative and a popular public speaker. He lives in Cincinnati with his family.
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