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The Accidental Creative: How to Be Brilliant at a Moment's Noticeby Todd Henry
Synopses & Reviews
"You go to work each day tasked with (1) inventing brilliant solutions that (2) meet specific objectives by (3) defined deadlines. If you do this successfully you get to keep your job. If you don't, you get to work on your résumé. The moment you exchange your creative efforts for money, you enter a world where you will have to be brilliant at a moment's notice. (No pressure, right?)" Many of us assume that our creative process is beyond our ability to influence, and pay attention to it only when it isn't working properly. For the most part, we go about our daily tasks and everything just "works." Until it doesn't. We treat our creative process like a household appliance. It's just expected to work quietly in the background, and we lose sight of how much we depend on it until the day we're stuck with dirty socks.
Adding to this lack of understanding is the rapidly accelerating pace of work. Each day we are faced with escalating expectations and a continual squeeze to do more with less. We are asked to produce everincreasing amounts of brilliance in ever-shrinking amounts of time. There is an unspoken (or spoken!) expectation that we'll be accessible 24/7, and as a result we frequently feel like we're "always on."
Now business creativity expert Todd Henry explains how to unleash your creative potential. Whether you're a creative by trade or an "accidental creative," this book will help you quickly and effectively integrate new ideas into your daily life.
Born out of his consultancy and his popular podcast, the book offers a practical method for discovering your personal creative rhythm, whether you're a manager or a consultant, a designer or a performer. As he writes:
"The always-on manner with which many creatives approach their work is arrhythmic, but the creative process is naturally rhythmic. Working harder and staring more intently at the problem to achieve better ideas is like trying to control the weather by staring at the clouds. Rather, you need to incorporate practices that instill a sense of structure, rhythm, and purpose into your life. You need to create space for your creative process to thrive rather than expecting it to operate in the cracks of your frenetic schedule. This will not only help you generate better ideas now, but it will also ensure that you are acting on the things that matter most instead of drifting through your days."
"Henry, founder and CEO of the consulting firm Accidental Creative, has been helping 'creatives' maximize their efficiency for years. Here he aims to help individuals in explicitly creative professions, like writers and designers, establish enough structure to get the most out of their process — and 'accidental creatives,' such as managers, consultants, and salespeople, to unlock their latent imaginative, artistic abilities. He tells both groups: 'Don't go to the grave with your best work still inside of you. Die empty.' He discusses the challenges and stresses of careers that pay workers not on their time but on the value they create, and which require them to overcome greater-than-usual emotional hurdles. With references to a plethora of business and personal-growth gurus, including Keith Ferrazzi and Tony Schwartz, he guides readers through a system of increasing productivity and effectiveness, monthly checkpoints, self-definition, and how to identify and seize new opportunities. Even if his one-size-fits-all setup is broad and somewhat of a stretch, his can-do attitude and encouragement is contagious. (July)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
A guide for reclaiming your passion, finding your voice, and unleashing your brilliance every day
Most of us live with the stubborn idea that well always have tomorrow. But sooner or later all of our tomorrows will run out. Each day that you postpone the hard work and succumb to the clutter that chokes creativity, discipline, and innovation will result in a net deficit to the world, to your company, and to yourself.
Die Empty is a tool for individuals and companies that arent willing to put off their best work. Todd Henry explains the forces that keep people in stagnation and introduces a three-part process for tapping into your passion:
Henry shows how to find and sustain your passion and curiosity, even in tough times.
Todd Henry has spent years breaking down the secrets of highly effective creatives. Read this book and prepare to ramp up your brilliance!”
—Chris Guillebeau, author of The Art of Nonconformity
Many of us assume that our creative process is beyond our ability to influence, and pay attention to it only when it isnt working properly. For the most part, we go about our daily tasks and everything just works.” Until it doesnt.
Adding to this lack of understanding is the rapidly accelerating pace of work. Each day we are face escalating expectations and a continual squeeze to do more with less. We are asked to produce an ever-increasing amount of brilliance in an ever-shrinking amount of time. There is an unspoken (or spoken!) expectation that well be accessible 24/7, and as a result we frequently feel like were always on.”
Now business creativity expert Todd Henry explains how to unleash your creative potential. Whether youre a creative by trade or an accidental creative,” this book will help you quickly and effectively integrate new ideas into your daily life.
About the Author
TODD HENRY is the founder and CEO of Accidental Creative, a consultancy that helps organizations generate brilliant ideas. In 2006 he started The Accidental Creative, one of the top business podcasts. He is a sought-after speaker, consultant, and coach.
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