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The Filter Bubble: What the Internet Is Hiding from You

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The Filter Bubble: What the Internet Is Hiding from You Cover

ISBN13: 9781594203008
ISBN10: 1594203008
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An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years-the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.

Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook-the primary news source for an increasing number of Americans-prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like The Washington Post devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.

In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs-and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.

While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far- reaching trend on the Internet and shows how we can- and must-change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

About the Author

Eli Pariser is the board president and former executive director of MoveOn.org, which at five million members is one of the largest citizens' organizations in American politics. During his time leading MoveOn, he sent 937,510,800 e-mails to members in his name. He has written op-eds for The Washington Post and The Wall Street Journal and has appeared on The Colbert Report, Good Morning America, Fresh Air, and World News Tonight.

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xsearch, January 21, 2012 (view all comments by xsearch)
This is perhaps one of the most important books of the decade. Explaining how Internet filtering of search result, will result in further disengagement from the many issues, filtering out what some robot programming thinks we want to hear, not what we should be hearing or seeing.

It suggests, and I believe, it will create a totally divided country rather than a true democratic society.
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Product Details

ISBN:
9781594203008
Subtitle:
What the Internet Is Hiding from You
Author:
Pariser, Eli
Publisher:
Penguin Press HC, The
Subject:
Telecommunications
Subject:
Internet - General
Edition Description:
Hardback
Publication Date:
20110512
Binding:
Hardback
Grade Level:
from 12
Language:
English
Pages:
304
Dimensions:
7.8 x 5.08 x 0.84 in 0.47 lb
Age Level:
from 18

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Related Subjects


Computers and Internet » Computers Reference » Beginning and Reference
Computers and Internet » Computers Reference » History and Society
Computers and Internet » Computers Reference » Social Aspects » General
Computers and Internet » Computers Reference » Social Aspects » Human and Computer Interaction
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing
Reference » Sale Books
Science and Mathematics » Featured Titles in Tech » General
Science and Mathematics » Popular Science » Computer Science

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