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Word of Mouth Marketing: How Smart Companies Get People Talkingby Andy Sernovitz
Synopses & Reviews
FROM THE NEW YORK TIMES, AND USA TODAY MONEY
Foreword by Seth Godin. Afterword by Guy Kawasaki.
Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Marketing
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever
Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner — and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion — and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Whether they own a single restaurant or are a Fortune 500 marketing executive, readers will master the art of word of mouth marketing with this practical, funny, and genuine guide.
A down-to-earth explanation of one of the most underutilized marketing tools available. With straightforward advice and humor, marketing expert Andy Sernovitz shows how the world’s most respected and profitable companies get their best customers free of charge through the power of word of mouth. He argues that even a shred of falseness in an ad is enough to turn away business, but with a good product and honest marketing, satisfied customers’ word of mouth will do the lion’s share of the sales work.
Big ideas, top ten lists, and case studies. This is no textbook: as he examines every angle of word of mouth marketing and how everyone can use it to boost their company’s profile, Sernovitz incorporates entertaining, engaging elements like anecdotes, lists, and case studies that make his points stick. Readers will learn
• 3 Reasons People Talk About You
• 4 Rules of Word of Mouth Marketing
• 5 Ts of Word of Mouth Marketing
• 6 Big Ideas: Deep Stuff That Changes Marketing Forever
Written by the guru of the word of mouth movement. Sernovitz has helped countless companies understand the radical changes brought by blogs, social networks, and consumer-generated media. The founder of the Word of Mouth Marketing Association and a former Wharton instructor, he has worked with hundreds of entrepreneurs and the biggest brands, including Sprint, Kimberly-Clark, Ralph Lauren, Lands' End, TiVo, ABC, and AIG, in addition to giving keynotes around the country on word of mouth marketing.
About the Author
Andy Sernovitz teaches word of mouth marketing. He is CEO of GasPedal, a word of mouth consulting company, and SocialMedia.org, the community for heads of social media at the world’s greatest brands. He taught Word of Mouth Marketing at Northwestern University and Internet Entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing.
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