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2 Local Warehouse Business- Business Profiles

Onward How Starbucks Fought for Its Life Without Losing Its Soul

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Onward How Starbucks Fought for Its Life Without Losing Its Soul Cover

 

Synopses & Reviews

Publisher Comments:

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision

to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in

to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.

Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right

way to win. Ultimately, he gives readers what he strives to deliver every day--a sense of hope that, no

matter how tough times get, the future can be just as or more successful than the past, whatever one

defines success to be.

Product Details

ISBN:
9781609611651
Author:
Schultz, Howard
Copyright:
Binding:
HARDCOVER

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Related Subjects

Business » Business Profiles
Business » Featured Titles
Business » History and Biographies
Featured Titles » General

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