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The Little Book of Smart

The Little Book of Smart Cover

 

Synopses & Reviews

Publisher Comments:

What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, now an integral part of the Mercedes-Benz family and — in its first ten years — achieving sales of more than three quarters of a million cars around the world. It hasn’t all been plain sailing for smart, though.

Well-publicized financial woes, the launch of at least one inappropriate model range and the subsequent rationalization of the entire product line-up meant plenty of problems along the way. But throughout it all, fans of the smart concept have remained loyal to the brand and sales of the fortwo city car continued to prosper.

These days, the future looks rosier. An all-new for two model range was launched in 2007, along with the announcement of the long-awaited debut of the smart brand into the American market for 2008. The latest model is more sophisticated and more in tune with today's buyers tastes, while losing none of the inventiveness, practicality and sheer chic appeal of its predecessors.

In "The Little Book of Smart," author and smart fanatic Paul Jackson guides us through the entire history of the brand, its highs and lows, its successes and failures, and on to today — with the very latest for two line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It’s a fascinating tale, told succinctly and in an entertaining style, and complemented by full color photography throughout.

Synopsis:

In the little book of smart, author and smart fanatic Paul Jackson guides us through the history of the brand, its highs and lows, its successes and failures, and on to today – with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It’s a fascinating tale, told succinctly and in an entertaining style, and complemented by full color photography throughout.  128 pages packed with 100 color pictures & entertaining text make this a great little book.

About the Author

Paul Jackson has been a smart fanatic since the model\u2019s debut, and purchased one of the first officially imported examples in the UK. Since then he has owned a succession of city-coup\u00e9s and fortwos, as well as a roadster coup\u00e9. He is actively involved in the smart scene, and has accumulated a large collection of smart photography, brochures and paraphernalia.

Product Details

ISBN:
9781845841485
Publisher:
Veloce
Subject:
Automotive - General
Author:
Jackson, Paul
Subject:
Automotive - History
Edition Description:
Trade Paper
Publication Date:
20080201
Binding:
Paperback
Language:
English
Illustrations:
100 Color Ill
Pages:
128
Dimensions:
5.51x5.60x.44 in. .45 lbs.

Related Subjects

Transportation » Automotive » Pictorial by Make

The Little Book of Smart
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$ In Stock
Product details 128 pages Veloce Publishing - English 9781845841485 Reviews:
"Synopsis" by ,
In the little book of smart, author and smart fanatic Paul Jackson guides us through the history of the brand, its highs and lows, its successes and failures, and on to today – with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It’s a fascinating tale, told succinctly and in an entertaining style, and complemented by full color photography throughout.  128 pages packed with 100 color pictures & entertaining text make this a great little book.
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