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This title in other editions

Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan

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Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan Cover

 

Synopses & Reviews

Publisher Comments:

This is an in-depth survey of the world of advertising media strategy and planning in a workbook format. Each chapter has full summary of key ideas, principles, and concepts followed by exercises that require practical application. It can be used as a standalone text or as a companion to another media text.

About the Author

Dickinson had a 225-year career in advertising agency and client-side media planning and management. He has been a professor of Advertising Media for nearly 20 years, currently at Portland State University.

Product Details

ISBN:
9781933199405
Author:
Dickinson, D. L.
Publisher:
Racom Communication
Subject:
Systems & Planning
Subject:
Reference - General
Edition Description:
Trade Paper
Publication Date:
20121231
Binding:
TRADE PAPER
Language:
English
Pages:
280
Dimensions:
11 x 8.5 x 0.5 in 0.5 lb

Related Subjects

Business » Business Plans
Business » Communication
Business » General
Business » Marketing
Education » General
Reference » General
Textbooks » General
Textbooks » Workbooks

Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan New Trade Paper
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