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Advertising and Chinese Society: Impacts and Issues

Advertising and Chinese Society: Impacts and Issues Cover

 

Synopses & Reviews

Book News Annotation:

As China evolves its own unique blend of communism and capitalism, advertising is both a medium of commercial communications and a way of tracking Chinese cultural changes. As western-based corporations have expanded their presence in China, they have encountered a variety of cultural and regulatory road blocks as they attempt to use advertising to promote their products and services. Using rigorous research methods, the authors offer detailed analyses of various issues and challenges associated with advertising in China. Distributed in the US by ISBS. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Advertising and Chinese Society: Impacts and Issues examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. Unlike those on a commercial slant, this book provides

Synopsis:

This book examines the social, psychological, legal, and ethical impact perceived or proven that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising

Product Details

ISBN:
9788763002271
Publisher:
Copenhagen Business School Press
Subject:
Marketing - General
Author:
Cheng
Subject:
Business;Marketing
Publication Date:
20090831
Binding:
TRADE PAPER
Language:
English
Pages:
315

Related Subjects

Business » Marketing
Textbooks » General

Advertising and Chinese Society: Impacts and Issues New Trade Paper
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$63.00 In Stock
Product details 315 pages Copenhagen Business School Press - English 9788763002271 Reviews:
"Synopsis" by , Advertising and Chinese Society: Impacts and Issues examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. Unlike those on a commercial slant, this book provides
"Synopsis" by , This book examines the social, psychological, legal, and ethical impact perceived or proven that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising
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