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Mavericks at Work: Why the Most Original Minds in Business Win

by

Mavericks at Work: Why the Most Original Minds in Business Win Cover

 

Staff Pick

With access to thirty-two companies across a wide range of industries — from Craigslist to Southwest Airlines to Pixar Animation Studios — the cofounder of Fast Company teams with one of the magazine's senior editors to profile the most innovative organizations in business. What traits do they share? Originality. Experimentation. A fearless commitment to their core customers. A distinctive and disruptive sense of purpose.... Now and then a business book transcends department borders — Good to Great and Purple Cow come to mind. Mavericks at Work has that kind of big picture vision.
Recommended by Kyle, Powells.com

Synopses & Reviews

Publisher Comments:

< p> Meet the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the twenty-first century& #8212; a better way to lead, compete, and succeed. < /p> < p> Business as usual is a bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, or mavericks, are making waves and growing fast. The only way to stand out from the crowd is to stand for something truly original. < /p> < p> That's the lesson behind the companies, executives, and entrepreneurs you'll meet in < i> Mavericks at Work< /i> . They have devised exciting new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, unleash new ideas, connect with customers. < /p> < p> Their success demonstrates that: < /p> < ul> < li> < p> Being different makes all the difference< /p> < /li> < li> < p> The company with the smartest customers wins< /p> < /li> < li> < p> Great leaders are insatiable learners< /p> < /li> < /ul> < p> < i> Mavericks at Work< /i> will help you to think bigger, aim higher, and win more decisively. < /p> < p> Read by Barrett Whitener < /p>

Synopsis:

In this consistently useful how-to audiobook, Labarre and Taylor introduce an inspiring cast of entrepreneurs and executives who are building great businesses, such as Pixar, HBO, and Netflix, by challenging business as usual. This eye-opening, what-if book showcases the power of business at its best and sets a positive agenda for the future. Abridged. 5 CDs.

Synopsis:

Meet the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the twenty-first century&#8212;a better way to lead, compete, and succeed.

Business as usual is a bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, or "mavericks," are making waves and growing fast. The only way to stand out from the crowd is to stand for something truly original.

That's the lesson behind the companies, executives, and entrepreneurs you'll meet in Mavericks at Work. They have devised exciting new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, unleash new ideas, connect with customers.

Their success demonstrates that:

  • Being different makes all the difference

  • The company with the smartest customers wins

  • Great leaders are insatiable learners

Mavericks at Work will help you to think bigger, aim higher, and win more decisively.

Read by Barrett Whitener

About the Author

William C. Taylor is a cofounder and founding editor of Fast Company. During his tenure, the magazine won numerous awards (including two National Magazine Awards) and earned a passionate following among executives and entrepreneurs. He writes the "Under New Management" column for the New York Times and has published essays and CEO interviews in the Harvard Business Review.

Product Details

ISBN:
9780061142321
Subtitle:
Mavericks At Work CD
Publisher:
HarperAudio
Read:
Whitener, Barrett
Author:
Barrett, Whitener
Author:
Taylor, William C.
Author:
Whitener, Barrett
Author:
Labarre, Polly G.
Subject:
Leadership
Subject:
Marketing - General
Subject:
Management - General
Subject:
Success in business
Subject:
Executives
Subject:
General Business & Economics
Edition Description:
Audio
Abridged:
Y
Publication Date:
20061002
Binding:
CD-audio
Grade Level:
General/trade
Language:
English
Dimensions:
5.90x5.28x.62 in. .36 lbs.
Media Run Time:
360

Related Subjects

Audio Books » Business » General
Audio Books » Nonfiction

Mavericks at Work: Why the Most Original Minds in Business Win
0 stars - 0 reviews
$ In Stock
Product details pages HarperAudio - English 9780061142321 Reviews:
"Staff Pick" by ,

With access to thirty-two companies across a wide range of industries — from Craigslist to Southwest Airlines to Pixar Animation Studios — the cofounder of Fast Company teams with one of the magazine's senior editors to profile the most innovative organizations in business. What traits do they share? Originality. Experimentation. A fearless commitment to their core customers. A distinctive and disruptive sense of purpose.... Now and then a business book transcends department borders — Good to Great and Purple Cow come to mind. Mavericks at Work has that kind of big picture vision.

"Synopsis" by , In this consistently useful how-to audiobook, Labarre and Taylor introduce an inspiring cast of entrepreneurs and executives who are building great businesses, such as Pixar, HBO, and Netflix, by challenging business as usual. This eye-opening, what-if book showcases the power of business at its best and sets a positive agenda for the future. Abridged. 5 CDs.
"Synopsis" by , Meet the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the twenty-first century&#8212;a better way to lead, compete, and succeed.

Business as usual is a bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, or "mavericks," are making waves and growing fast. The only way to stand out from the crowd is to stand for something truly original.

That's the lesson behind the companies, executives, and entrepreneurs you'll meet in Mavericks at Work. They have devised exciting new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, unleash new ideas, connect with customers.

Their success demonstrates that:

  • Being different makes all the difference

  • The company with the smartest customers wins

  • Great leaders are insatiable learners

Mavericks at Work will help you to think bigger, aim higher, and win more decisively.

Read by Barrett Whitener

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