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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories Cover

 

Synopses & Reviews

Publisher Comments:

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate--as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

Synopsis:

"A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." --Booklist, starred review

About the Author

As a contributing editor at Wired, Frank Rose has covered everything from Sony's gamble on PlayStation 3 to the posthumous career of Philip K. Dick in Hollywood. His books include the bestselling West of Eden, about the ouster of Steve Jobs from Apple. He lives in New York City.

Product Details

ISBN:
9780393341256
Author:
Rose, Frank
Publisher:
W. W. Norton & Company
Subject:
Marketing - General
Subject:
General-General
Copyright:
Publication Date:
20120331
Binding:
TRADE PAPER
Language:
English
Pages:
368
Dimensions:
8.25 x 5.5 in

Related Subjects

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Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing
Featured Titles » History and Social Science
History and Social Science » Journalism » General
History and Social Science » Journalism » Media Studies
History and Social Science » Sociology » General
History and Social Science » Sociology » Media
Transportation » Nautical » General

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories Sale Trade Paper
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Product details 368 pages W. W. Norton & Company - English 9780393341256 Reviews:
"Synopsis" by , "A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." --Booklist, starred review
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