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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School with DVD

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Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School with DVD Cover

ISBN13: 9780979777707
ISBN10: 0979777704
Condition:
Dustjacket: Less Than Standard
All Product Details

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Synopses & Reviews

Publisher Comments:

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know — such as the brain's need for physical activity to work at its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget — and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a Brain Rule — what scientists know for sure about how our brains work — and then offers transformative ideas for our daily lives.

Medina's fascinating stories and sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.

You will discover how:

  • Exercise improves cognition
  • Every brain is wired differently
  • We are designed never to stop learning and exploring
  • Memories are volatile and susceptible to corruption
  • Sleep is powerfully linked with the ability to learn
  • Vision trumps all of the other senses
  • Stress changes the way we learn
In the end, you'll understand how your brain really works — and how to get the most out of it.

Review:

"Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don't sleep to give our brain a rest — studies show our neurons firing furiously away while the rest of the body is catching a few z's. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers. DVD not seen by PW." Publishers Weekly (Copyright Reed Business Information, Inc.)

Description:

About the DVD
The Brain Rules DVD, included with every book,is a lively tour of the 12 Brain Rules. You will experience firsthand Medina’s rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the next level.

Video

About the Author

John J. Medina is a developmental molecular biologist. He teaches in the department of bioengineering at the University of Washington and is the director of the Brain Center for Applied Learning Research at Seattle Pacific University.

What Our Readers Are Saying

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Average customer rating based on 2 comments:

Mass Mediator, January 31, 2012 (view all comments by Mass Mediator)
John Medina does an excellent job of presenting some of the more practical aspects of neuroscience. His DVD is a hoot! (I wonder how much he paid that guy to dress-up & be dorky?!?) I highly recommend this book to teachers, parents, supervisors, and anyone else who teaches or learns.
Was this comment helpful? | Yes | No
mrs_scrupulosity, April 14, 2008 (view all comments by mrs_scrupulosity)

There are 215 holds on 15 copies of this book in the King County Library system. More copies, one for each library,
are on order. I heard Dr. Medina Thursday night at Town
Hall (Seattle). Not only are these important ideas, his presentation was engaging because he practiced what he preached.

Learn this stuff one way or another! There also is a website which Iists Powells as one of the booksellers.
Was this comment helpful? | Yes | No
(3 of 5 readers found this comment helpful)
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Product Details

ISBN:
9780979777707
Subtitle:
12 Principles for Surviving and Thriving at Work, Home, and School
Author:
Medina, John
Producer:
Pear, Press
Publisher:
Pear Press
Subject:
Leadership
Subject:
General
Subject:
Personal Growth - Success
Subject:
Brain
Subject:
Memory
Subject:
Learning
Subject:
Self-Help : General
Copyright:
Edition Description:
Trade Cloth
Publication Date:
20080226
Binding:
Hardback
Language:
English
Illustrations:
Y
Pages:
301
Dimensions:
9.6 x 6.4 x 1.3 in 23 oz

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Related Subjects


Health and Self-Help » Child Care and Parenting » Learning
Health and Self-Help » Health and Medicine » Brain
Health and Self-Help » Health and Medicine » Medical Specialties
Health and Self-Help » Health and Medicine » Neurologic Illness
Health and Self-Help » Psychology » Cognitive Science
Health and Self-Help » Self-Help » General
Reference » Sale Books
Science and Mathematics » Biology » Neurobiology
Science and Mathematics » Featured Titles in Tech » General

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School with DVD Used Hardcover
0 stars - 0 reviews
$9.98 In Stock
Product details 301 pages Pear Press - English 9780979777707 Reviews:
"Publishers Weekly Review" by , "Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don't sleep to give our brain a rest — studies show our neurons firing furiously away while the rest of the body is catching a few z's. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers. DVD not seen by PW." Publishers Weekly (Copyright Reed Business Information, Inc.)
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