Effective Fundraising for Nonprofits: Real-World Strategies That Work, 3rd Ed.

Getting tax-exempt status for your nonprofit organization is just the first step — whether its mission will succeed depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how.

Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists and more, the 2nd edition of Effective Fundraising for Nonprofits explains how to:

• work with individual donors
• plan special events
• solicit grants from foundations and corporations
• get media coverage
• use the Web to further fundraising goals
• start a side business to raise funds
• and much more

The 3rd edition is updated to reflect the latest studies on who gives the most and why. It also contains new tax figures, the new IRS Form 990, updated resource recommendations and contact information and offers tips for "greening" one's special events.

After laying the groundwork for getting the fundraising office and budget in place, this guide explains what motivates individual supporters to donate money to an organization, when to ask them for major gifts, how to hold special events, and whether to pursue grants from foundations, corporations or government. The third edition adds social networking guidance, tips for holding green events, and updated IRS rules. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

An affordable, plain English guide, Effective Fundraising for Nonprofits explains how to: work with individual donors; plan special events; solicit grants from foundations and corporations get media coverage; use the Web to further fundraising goals start a side business and much more.

Ilona Bray, J.D. is an award-winning author and legal editor at Nolo, specializing in real estate, immigration law, workplace wellness and nonprofit fundraising. Many of her books are consistent Nolo bestsellers, among them Effective Fundraising for Nonprofits, U.S. Immigration Made Easy and Nolo's Essential Guide to Buying Your First Home. Her latest book is entitled The Volunteers' Guide to Fundraising. She particularly enjoys interviewing people and weaving their stories into her books.