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Planet Google: One Company's Audacious Plan to Organize Everything We Know

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Planet Google: One Company's Audacious Plan to Organize Everything We Know Cover

 

Synopses & Reviews

Publisher Comments:

Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?

As ambitious as Google's goal is, with 68 percent of all Web searches (and growing), profits that are the envy of the business world, and a surplus of talent, the company is, Stross shows, well along the way to fulfilling its ambition, becoming as dominant a force on the Web as Microsoft became on the PC. Google isn't just a superior search service anymore. In recent years it has launched a dizzying array of new services and advanced into whole new businesses, from the introductions of its controversial Book Search and the irresistible Google Earth, to bidding for a slice of the wireless-phone spectrum and nonchalantly purchasing YouTube for $1.65 billion.

Google has also taken direct aim at Microsoft's core business, offering free e-mail and software from word processing to spreadsheets and calendars, pushing a transformative — and highly disruptive — concept known as "cloud computing." According to this plan, users will increasingly store all of their data on Google's massive servers — a network of a million computers that amounts to the world's largest supercomputer, with unlimited capacity to house all the information Google seeks.

The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests?

Stross's access to those who have spearheaded so many of Google's new initiatives, his penetrating research into the company's strategy, and his gift for lively storytelling produce an entertaining, deeply informed, and provocative examination of the company's audacious vision for the future and the consequences not only for the business world, but for our culture at large.

Synopsis:

"In this spellbinding behind-the-scenes look, Stross leads readers through Google’s evolution…the unfolding narrative reads like a suspense novel" (Publishers Weekly, starred review).

Based on unprecedented access to the "Googleplex," Planet Google goes deep inside the company to unveil the extraordinary scope and scale of its ambition to become the master gate-keeper of "all the world’s information," including its users’ most personal information. New York Times columnist Randall Stross provides a lively tour through Google’s flurry of new information gathering initiatives. Will Google stay true to its famous "Don’t Be Evil" mantra? Will it protect all of the personal information it collects? Planet Google is a much-needed wake-up call about how powerful the Google juggernaut has become.

About the Author

Randall Stross writes the New York Times column Digital Domain and is professor of business at San Jose State University. He is the author of several critically acclaimed books, including The Wizard of Menlo Park, eBoys, and The Microsoft Way. He lives in Burlingame, California.

Table of Contents

Introduction

1. Open and Closed
2. Unlimited Capacity
3. The Algorithm
4. Moon Shot
5. GooTube
6. Small World, After All
7. A Personal Matter
8. Algorithm, Meet Humanity

Conclusion
Notes
Acknowledgments
Index

Product Details

ISBN:
9781416546962
Author:
Stross, Randall
Publisher:
Free Press
Subject:
General
Subject:
Industries - Computer Industry
Subject:
Corporate & Business History - General
Subject:
General Business & Economics
Subject:
Business Writing
Copyright:
Edition Description:
Trade Paperback
Publication Date:
20090931
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
288
Dimensions:
8.44 x 5.5 in 8.715 oz

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Related Subjects


Business » Business Profiles
Business » General
Business » History and Biographies
Business » Management
Business » Small Businesses » General
Business » Writing

Planet Google: One Company's Audacious Plan to Organize Everything We Know Sale Trade Paper
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Product details 288 pages Free Press - English 9781416546962 Reviews:
"Synopsis" by ,

"In this spellbinding behind-the-scenes look, Stross leads readers through Google’s evolution…the unfolding narrative reads like a suspense novel" (Publishers Weekly, starred review).

Based on unprecedented access to the "Googleplex," Planet Google goes deep inside the company to unveil the extraordinary scope and scale of its ambition to become the master gate-keeper of "all the world’s information," including its users’ most personal information. New York Times columnist Randall Stross provides a lively tour through Google’s flurry of new information gathering initiatives. Will Google stay true to its famous "Don’t Be Evil" mantra? Will it protect all of the personal information it collects? Planet Google is a much-needed wake-up call about how powerful the Google juggernaut has become.

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