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Marketing with E-mail: A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales

Marketing with E-mail: A Spam-Free Guide to Increasing Awareness, Building Loyalty, and Increasing Sales Cover

Synopses & Reviews

Book News Annotation:

Kinnard (a consultant) offers advice on using e-mail to expand and improve market opportunities, communications, and on-line relationships. This new edition includes updated information on e-mail newsletters, on-line networking, signature files, and e-mail promotions. Also discussed are the differences between unsolicited commercial e-mail, anonymous bulk e-mail, and valid commercial e-mail. The book comes with the material necessary for accessing a companion Website featuring current Internet marketing news.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

ISBN:
9781885068514
Subtitle:
(a spam-free guide to increasing sales, building loyalty, and increasing awareness )
Author:
Kinnard, Shannon
Publisher:
Maximum Press (FL)
Location:
Gulf Breeze, FL
Subject:
Marketing - General
Subject:
Electronic Commerce
Subject:
Internet marketing
Subject:
Internet
Subject:
Data Transmission Systems - Electronic Mail
Subject:
E-Commerce - Internet Marketing
Edition Number:
2nd ed.
Series Volume:
116
Publication Date:
c2000
Binding:
Trade Paper
Language:
English
Illustrations:
Yes
Pages:
xxxv, 312 p.
Dimensions:
8.93x6.98x.76 in. 1.21 lbs.
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