Manage to Win focuses on the reality that companies and managers go through simultaneous business cycles from start-up through maturity. Then they hit the critical juncture. They need to revitalize their competitive strategies at the same time as individually reinventing their skills. Taking a dual approach, the most significant outcome of Manage to Win is acquiring competitive strategy skills and learning to harness human resources to win. To win customers... to win market share ... to win a profitable position in a growing marketplace... to win a competitive encounter before a rival can do excessive harm.