Synopses & Reviews
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That's why so many businesses never make it. In today's competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map to success.
Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you Realistically determine where your business is and where you want to go Create a detailed business plan and put it into action instead of in a drawer Use the plan to secure financing Prepare for opportunities avoid common pitfalls
In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You'll discover how to: Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your company's mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your company's strengths and weaknesses Analyze your financial situation in order to do realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, considering the product life cycle, new products, or new markets Structure your organization and nurture leadership
Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today's marketplace. It's a plantastic resource for business owners and entrepreneurs.
Synopsis:
Whether your company is a one-man operation or a large corporation, creating a great business plan is the first and most vital step to true business success. In fact, a clear, precise, and well-research business plan can be the big difference between finding funds and investors for your venture, or falling flat on your face.
Thankfully, Business Plans For Dummies, 2nd Edition guides wannabe entrepreneurs in the right direction. Updated and revised for today’ s businesses, this friendly guide covers every step of business plan creation, from doing the initial market research, to crunching the numbers, to preparing for the competition, including: Pinpointing company goals and objectives Creating a clear, simple mission statement Identifying customers and understanding their needs Differentiating your business from the competition Understanding budgeting and finances
Professor of Management Paul Tiffany and successful executive Steven Peterson offer the latest tips and advice to help you launch your venture with confidence. With quick, easy, and sensible solutions for all your planning dilemmas — no matter how complex your business plan is — this handy guide covers it all: Why the business plan is vital Charting a proper course for the business Understanding markets and business environments Knowing customers and competition Forecasting and budgeting Thinking strategically Managing change and business growth Putting the business plan into action What you should never put in your business plan
Millions of Americans dream of starting their own businesses, but they often don’ t realize that the most important step in the process is the first step: gettingthe business plan right. A bad business plan can cripple a good business idea. Business Plans For Dummies, 2nd Edition, presents all the straightforward advice and technical know-how entrepreneurs need to get it right the first time.
Synopsis:
A new edition– packed with new material– of the indispensable guide to great business plans
A good business plan is vital to the success of any new business. It’ s the most direct way to garner financial support and investors and a powerful tool for giving a company a direction and goals. Business Plans For Dummies, Second Edition guides large and small businesses alike in designing the right business plan and in using it in the right way. This new edition– featuring 25 percent new and updated information– offers fresh coverage of important topics since the last edition, such as company values, identifying customer and market opportunities, technological trends, global business opportunities, and social responsibility in light of recent corporate scandals.
Much more than just a one-time formality, a business plan should be updated regularly to reflect shifting business realities and changing business goals. A good business plan is a vital tool in a company’ s efforts to:
• Determine future direction
• Survey the business environment
• Assess the capabilities and resources of the business
• Design effective business strategies
• Motivate employees to meet objectives
Only 25 percent of new businesses survive beyond their first three years; the odds are stacked against every new business. This invaluable resource gives business leaders a no-nonsense approach to staying afloat, rising above the risks, and enjoying the rewards of success.
Paul Tiffany, PhD (Santa Rosa, CA), is Professor of Management in the Haas Business School at the University of California-Berkeley and an adjunct professor at the Wharton Schoolof Business. Steven D. Peterson, PhD (Petaluma, CA), is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School and the IMD Business School in Lausanne, Switzerland.
Don't Miss
